Page 74 - Supplements

Wine and tax

Here's hoping for more wine-friendly policies in India

Book review: Facets of religious tolerance ignored by identity-led discord

Arvind Sharma peels off the complex nature of religious tolerance and burrows into areas that often get overlooked when examined through a political or identity-led discourse, says Arundhuti Dasgupta

Okus-Bokus: A book that tells English alphabet through Kashmiri words

Okus-Bokus is selling over koshurwear.com without a formal launch

New traffic rules: How heavy fines may rein in reckless driving in India

The hefty fines seemed to have given a great boost to Delhi Traffic Police, for one, as it issued 3,900 challans on the very first day

Free speech in the crosshairs

The government of Uttar Pradesh has made it a habit of sorts to move against - or better still, lock up - mediapersons who give cause for displeasure

Pride and prejudices have worsened affairs in the troubled state of Assam

The mammoth exercise that resulted in the recent update of the NRC in Assam has left no one happy. Ritwik Sharma explains why it's important to acknowledge a long-festering identity crisis

As OTT players gain popularity, advertisers want a spot in their screen

With more than 30 over-the-top players, the country has the second-highest per capita consumption of online video in the world, says KPMG

Shooting for the moon

Municipal water and waste recycling systems are based on space designs and so is our understanding of climate change. ISRO's missions will help India gain capabilities in these respects

With Milo's relaunch, Nestle builds a millennial track around its brands

A fresh launch for Milo, healthy noodles, and conscious digital-focused advertising is driving the Swiss multinational's plan for India

Amul to Jio: Ads with attitude give brands punch in fight with rivals

It is the age of the aggressive marketer as brands jostle to get up-close and personal with the consumer

Answers to the Strategist quiz 628

Answers to the Strategist quiz 628

The Strategist Quiz 629

The Strategist Quiz 629

My favourite campaign is Fevicol's 60 years of unbreakable bond

It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

Paytm blends analytics, offline communication to woo small town merchants

Experts say Paytm - which claims to hold 80 per cent of the merchant digital wallet market in India at present - has much to gain being the first mover in these markets

From GOQii to HealthifyMe, brands slog it out on the fitness track

By tweaking the product and finding a famous face to endorse it, brands are ratcheting up the numbers

'Quichotte' is Salman Rushdie's latest. But the act is getting old

That famous style has congealed in recent years; the flamboyance that once felt so free now seems strenuous and grating

Meet Kannan Gopinathan, the officer who quit IAS over Centre's Kashmir move

Gopinathan resigned in solidarity with the people of Jammu and Kashmir, and to reclaim his freedom of expression

Going beyond research to help us stay ahead of the dreaded mosquito

More than new research, better monitoring of vector-borne diseases and a safer environment are what can help us stay ahead of the mosquito, writes Ritwik Sharma

Bacardi Reserva Ocho, the rum with a golden touch, is now in India

Rum can be luxurious. Veenu Sandhu finds out how, through a blend until recently consumed only by the Bacardi family