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NCSC issues notice to Zomato over controversial 'Kachra' advertisement

The National Commission for Scheduled Castes (NCSC) has issued a notice to restaurant aggregator Zomato over a controversial ad which showed actor Aditya Lakhia, who played the Dalit character Kachra in the film "Lagaan", as items made of recycled waste. The NCSC also asked the Delhi Police commissioner and the resident grievance officer of YouTube to investigate the matter. The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5. In the nearly two-minute ad, Lakhia is depicted as a lamp, paper, paperweight, watering can, and different types of jackets -- the accompanying text detailing how much recycled 'kachra' was used to make each item. In its notice, the commission sought an explanation from Zomato over the ad and its details. It asked the Delhi Police commissioner as well as the resident grievance officer of YouTube to investigate the matter and submit an action taken report immediately .

Zomato deletes ad depicting 'Lagaan' character as recycled waste items

Apologising for unintentionally hurting sentiments, restaurant aggregator Zomato on Thursday withdrew an ad after it came under fire for depicting the actor who played the Dalit character Kachra in the film "Lagaan" as items made of recycled waste. The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5. As ire grew and the ad came under attack on social media for being casteist, the company issued an apology from its official Twitter handle and said the intent was to "spread awareness about the potential of plastic waste and benefits of recycling in a humorous way". "Unintentionally, we may have hurt the sentiments of certain communities and individuals. We have taken down the video," it said. The ad, aiming to show the food delivery company's recycling efforts, was termed "disgusting", "blatantly casteist", and "extremely insensitive" by netizens on Twitter. "Masaan" director Neeraj Ghaywan, .

Here's what ASCI's guidelines on education sector advertisements say

ASCI's latest update wants advertisers to keep the students' mental and physical well-being in mind

Not stepping down as Tesla CEO, company will start advertising soon: Musk

Elon Musk on Tuesday dismissed speculation that he might step down as Tesla's CEO and told the company's annual shareholders meeting that the the electric car and solar panel company would start doing some advertising. Say it ain't so, one shareholder asked Musk about stepping down as Tesla's leader. It ain't so, he replied without further discussion. When another shareholder suggested that Tesla try advertising, Musk said he is open to it. This has some merit, he said to the shareholder at the meeting at Tesla's factory site near Austin in Texas. We'll try a little advertising and see how it goes. Tesla famously has avoided paying for advertising like its competitors, relying a lot on Musk's ability to generate free publicity he has 140 million followers on Twitter, the social media company bought for USD 44 billion last fall. Musk told shareholders that the company's Full Self-Driving software is getting close to where it's safer than human driving. He previously has said the .

Chhattisgarh CM Baghel approves increase in post of ITI training officers

Eligible candidates from Chhattisgarh will be considered for recruitment. The decision was taken by Chief Minister Bhupesh Baghel

Maruti Suzuki sees digital share in ad spends stabilising at about a third

Country's largest automaker Maruti Suzuki sees share of ad spends on digital stabilising at the current levels of being about a third of the overall pie, a senior official said on Tuesday. The share of digital has grown to 30-32 per cent of the overall spends now, Maruti Suzuki India Executive Director for Marketing Ram Suresh Akella told PTI on the sidelines of an event hosted by social media giant Meta here. "I think we are almost theremay be a little more," Akella said, replying to a specific question on where he sees the share of digital in the overall pie going ahead. Asked if he sees the share of digital in the overall spends plateauing, he replied in the affirmative. In a February news report, a senior company executive was quoted as saying that the overall ad spends by the company will be about Rs 800 crore in FY23, of which Rs 200 crore will be on digital. Akella said from the automobile industry's perspective, the traditional medium of television continues to hold a lot

Centre asks states to take action on outdoor ads of betting, gambling sites

The Centre on Tuesday asked state governments to crack down on outdoor advertisements of gambling and betting platforms. In a letter to chief secretaries of states and Union territories, Information and Broadcasting secretary Apurva Chandra asked them to take "appropriate action" to curb outdoor advertisements of gambling betting platforms that are found on hoardings, banners and auto-rickshaws. The Ministry of Information and Broadcasting had issued advisories to private television channels, digital news publishers and OTT platforms to refrain from publishing and broadcasting advertisements of such platforms. Advertisements of gambling and betting platforms had appeared in a section of the media -- print, digital and television -- which prompted the government to issue advisories.

Google now testing Blue check marks for advertisements of verified business

Inspired by Twitter and Meta, Google is now experimenting with displaying blue check marks on certain search ads for advertisers who have been verified by Google Ads.

Advertisement disclosures should be displayed prominently, says govt

The Centre on Monday said disclosures in advertisements should be displayed prominently and not in the form of hashtags or links, in the interest of consumers. Virtually delivering a keynote address at an event organised by the Advertising Standards Council of India (ASCI) in Mumbai on Monday, Consumer Affairs Secretary Rohit Kumar Singh also stressed the importance of conducting social media advertising responsibly at a time when there are 50 crore social media users in India. There is a need for influencers and celebrities to disclose any material connections with advertisers that may affect the credibility of their representation, Singh said. "Disclosures must be hard to miss and not mixed with a group of hashtags or links," he noted. For endorsements in pictures, the secretary said disclosures should be superimposed over the image, and for endorsements in videos, disclosures should be made in both audio and video formats. In live streams, disclosures should be continuously ...

IPL aggression: Viacom 18 eyeing 550 million viewership in upcoming season

The goal: 50% of advertising pie for digital platform

Paramount Global to raise streaming prices as ad slump knocks revenue

Shares in Paramount, formerly known as ViacomCBS, were down 1.5% in a broadly weak market. They had tumbled as much as 8% in premarket trading

Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

80% consumers in India do not notice disclaimers in advertisements: ASCI

ASCI has updated its guidelines for disclaimers in response to the findings of the survey

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Indian ad industry's revenue growth will rise to 16.8% in 2023: Report

Indian advertising industry's revenue growth will accelerate to 16.8 per cent in 2023, a report said on Monday. The advertising industry in the country, which has a relatively stronger economic outlook as compared to the world markets, will grow 15.8 per cent to USD 14.9 billion in 2022, the report by Group M said. "This growth (16.8 per cent in 2023) is led by pure-play digital advertising, which accounts for the largest share (48.8 per cent) in 2022 and is expected to continue rising above pre-pandemic levels," the report said. The size of retail media in India is forecast at USD 551 million in 2022 and is expected to nearly double by 2027, it said. The report said TV advertising, representing 36 per cent of advertising market share, is expected to grow 10.8 per cent in 2022, and will continue growing double digits, driven by strong growth in both traditional and connected TV. On the macro front, it said, the Indian economy is also facing uncertainty amid wider geopolitical risk

Apple suspends gambling ads on app store after complaints from developers

In an email to developers, the tech giant claimed that more advertisements were coming to the App Store in all nations except China

'Brand Aamir' in the soup over ad controversy. Can he bounce back?

Actor facing flak for ad for AU Small Finance Bank; not new to controversy, which could affect brand value, say experts

MP minister slams Aamir Khan for 'hurting sentiments' in bank advertisement

Madhya Pradesh Home Minister Narottam Mishra on Wednesday said Bollywood superstar Aamir Khan should stay away from advertisements and acts which hurt religious sentiments, after a bank advertisement featuring Khan and actor Kiara Advani faced criticism by some people on social media platforms. Talking to reporters here, Mishra also said Khan should do such advertisements by keeping the Indian traditions and customs in mind. The advertisement shows Khan and Advani as newlyweds travelling back from their wedding and discussing that both of them did not cry during 'bidaai'. The ad further shows the couple reaching the bride's house and the groom taking the first step into the house, as against the traditional practice for brides. Mishra said, I have seen actor Aamir Khan's advertisement for a private bank after receiving a complaint. I request him to do such advertisements by keeping the Indian traditions and customs in mind." "I do not consider it appropriate. Such things about Ind

'Accusing doctors as if they were killers': SC slams Ramdev's ads

The Supreme Court on Tuesday pulled up Baba Ramdev in connection with advertisements attempting to discredit allopathy and its practicing doctors amid the Covid-19 pandemic

Body spray ad was potentially in serious violation of regulation, says ASCI

I&B ministry asked Twitter, YouTube to remove from their social media platforms the videos of ads of body spray Layer'r Shot, as it triggered outrage for "promoting sexual violence agaist women"