Page 13 - Advertising

ASCI aims to break gender stereotypes in advertising, change mindsets

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

West Bengal tops in Facebook political ad spend among poll-bound states

Besides West Bengal, Assembly elections will be held in three other states Assam, Kerala and Tamil Nadu and in the Union Territory of Puducherry

Draft norms for influencer advertising: What ASCI wants from social media

Broadly, the ASCI has proposed rules for social media influencers who promote or run paid content without adequate disclosures

If it's an ad, disclose it upfront: ASCI guidelines for digital influencers

Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31

Zohnerism & the art of selective communication

Zohnerism is today driving our daily consumption of news and shaping our understanding of most issues

Walmart investors eye push into advertising, healthcare after pandemic boom

Walmart will report fourth-quarter results on Thursday

Poor connection for Sun TV investors even as firm gets tougher on content

Persistent weakness in advertising revenue, challenging outlook may drag company's earnings

Netflix-ication of print media? Publishers rediscover the reader

Monetising online readership, a deeper focus on content and getting revenue from the reader are ways to make the business future-proof, they say

Facebook, Twitter outpaced in fight against harmful content: Report

Mediabrands said the American Association of Advertising Agencies has adopted its 10 principles on media responsibility

Soap war: pH becomes a better-known term, thanks to Sebamed's ad campaign

A little-known German personal care company is taking on the might of the multinationals with a premium product

Television advertising volumes up 23% in January, shows BARC data

It can be noted that the pandemic led to a drop in economic activity which impacted advertising deeply.

Google threatens to pull search engine in Australia over charging for news

Australian Prime Minister Scott Morrison quickly hit back, saying "we don''t respond to threats." "Australia makes our rules for things you can do in Australia," Morrison told reporters in Brisbane

Cricket hits an advertising six after India's historic win in Australia

Ad rates for upcoming India-England series up 10-15%

The push for pay - now or never

It is time to break the hegemony of advertising over news media; it is time to push for subscription revenues

Google closes deal to buy Fitbit as Justice dept probe continues

Search and advertising giant Google has closed its deal to buy Fitbit, the companies said on Thursday, even as the Justice Department said it was continuing its probe of the $2.1 billion transaction.

Advertising volumes grow 10% in 2020, Dettol steals show: BARC data

Growth in ad volumes for 2020 was up 10 per cent from a year ago, with the recovery being sharp in the second half of the year when the Unlock phase began

War brews between Hindustan Unilever, Sebamed over soap ad campaigns

Sebamed alleges HUL soaps have high pH factor; latter responds with own ads

UK watchdog investigates Google's advertising data revamp proposals

Britain's competition watchdog said Friday it launched an investigation into Google's plan to overhaul its ad data system

Global advertising star Ekalavya Hansaj talks about the importance of NLP in Scaling any Advertising Business

Have you ever faced the struggle of taking your 5 or 6-figure advertising business to the next level?

Facebook, Google entered illegal deals to undermine competition: US lawsuit

Facebook and Google used a series of deals to consolidate their market power illegally, Texas and nine other states alleged in a lawsuit against Google