Page 13 - Advertising

Google agrees to alter advertising practices after France imposes fine

The French watchdog's decision is an attempt to rebalance the power struggle over online ads in favour of publishers

ASCI's new e-norms likely to hurt nano and micro influencers the most

Experts say the market is expected to shrink 20% because of the ASCI rules

Back-to-back IPL, T20 World Cup put advertisers in a fix: Experts

Firms will have to decide if they have budgets to deploy on the tournament, say experts

Zee Entertainment's Q4 profit at Rs 272 cr, ad revenue up marginally

Its total income during the quarter under review was Rs 1,984.39 crore against Rs 1,991.74 crore in the corresponding quarter

Return of the prodigal: Adman Goyal is back with acquisition of Rediffusion

Sandeep Goyal has his hands full after acquiring Rediffusion, India's oldest ad agency. While the pandemic isn't making life easy, the veteran appears ready for the challenge

Why Nike sued Satan but spared Jesus

Satanism is not a theme Nike could be seen to be associated with in any which way

Google's ad resurgence makes Alphabet best investment bet among tech giants

Alphabet reports first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier.

Facebook begins testing advertisements on short video offering Reels

The firm looks to help brands better engage with relevant audiences.

A dynastic dive into opioids

Book review of Empire of Pain: The Secret History of the Sackler Dynasty

GC Media : We have come out stronger from this Covid-19 Situation, says GC Media Director

"With Strategic and Positive Approach We Could Overcome the Difficult Times"

Advertising recovery, near-term gains from IPL to support Sun TV stock

Subscription growth is expected to remain healthy in the near term

ASCI aims to break gender stereotypes in advertising, change mindsets

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

West Bengal tops in Facebook political ad spend among poll-bound states

Besides West Bengal, Assembly elections will be held in three other states Assam, Kerala and Tamil Nadu and in the Union Territory of Puducherry

Draft norms for influencer advertising: What ASCI wants from social media

Broadly, the ASCI has proposed rules for social media influencers who promote or run paid content without adequate disclosures

If it's an ad, disclose it upfront: ASCI guidelines for digital influencers

Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31

Zohnerism & the art of selective communication

Zohnerism is today driving our daily consumption of news and shaping our understanding of most issues

Walmart investors eye push into advertising, healthcare after pandemic boom

Walmart will report fourth-quarter results on Thursday

Poor connection for Sun TV investors even as firm gets tougher on content

Persistent weakness in advertising revenue, challenging outlook may drag company's earnings

Netflix-ication of print media? Publishers rediscover the reader

Monetising online readership, a deeper focus on content and getting revenue from the reader are ways to make the business future-proof, they say

Facebook, Twitter outpaced in fight against harmful content: Report

Mediabrands said the American Association of Advertising Agencies has adopted its 10 principles on media responsibility