Page 13 - Advertising

Google closes deal to buy Fitbit as Justice dept probe continues

Search and advertising giant Google has closed its deal to buy Fitbit, the companies said on Thursday, even as the Justice Department said it was continuing its probe of the $2.1 billion transaction.

Advertising volumes grow 10% in 2020, Dettol steals show: BARC data

Growth in ad volumes for 2020 was up 10 per cent from a year ago, with the recovery being sharp in the second half of the year when the Unlock phase began

War brews between Hindustan Unilever, Sebamed over soap ad campaigns

Sebamed alleges HUL soaps have high pH factor; latter responds with own ads

UK watchdog investigates Google's advertising data revamp proposals

Britain's competition watchdog said Friday it launched an investigation into Google's plan to overhaul its ad data system

Global advertising star Ekalavya Hansaj talks about the importance of NLP in Scaling any Advertising Business

Have you ever faced the struggle of taking your 5 or 6-figure advertising business to the next level?

Facebook, Google entered illegal deals to undermine competition: US lawsuit

Facebook and Google used a series of deals to consolidate their market power illegally, Texas and nine other states alleged in a lawsuit against Google

Bitter Marico-Dabur war over honey adulteration offers food for thought

When the issue concerns people's health, it's more than just a clash of brands, says experts

Ad council report has a message for celebrities, education sector

At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media rather than being sceptical of them

When Maradona beat D&G 113,000-0

It is a very different victory of Maradona that fascinates me even more. A victory Maradona scored over Dolce & Gabbana (D&G) in December last year.

Ctrl-Alt-Del: Advertising council to misleading online gaming ads

Guidelines: No targeting youth under 18; disclaimer about financial and addiction risk mandatory

The low involvement challenge

One obvious solution is to create an advertising property that resonates emotionally with the consumer.

Best of BS Opinion: Two routes to atmanirbharta, triumph of Trumpism & more

Here's a selection of Business Standard opinion pieces for the day

The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

TV ad volume rises to 5-year high as brands, advertisers boost visibility

BARC has attributed the surge in advertising to the ongoing festive season and big-ticket properties like the Indian Premier League (IPL), Bigg Boss and Kaun Banega Crorepati (KBC)

Personalised advertising and users' privacy can coexist: Facebook

Some people believe that services that rely on personalised ads are inherently harmful -- collecting more data than they need to provide value to people

Why the new farm Bills should excite the advertising ecosystem

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Sandeep Goyal explains how

The DoubleClick deal that turned Google into ad giant. Is that a problem?

The deal turned out to be "a total game changer, a crucial piece in the larger jigsaw puzzle Google put together," said Timothy Armstrong

Vodafone, Idea converge into Vi in branding exercise amid telecom war

Experts warn that creating a new brand identity in a competitive market will not be easy

Covid-19 fear pushes up health care, insurance advertisement volumes

From April 1 to August 14, the personal health care sector ad volume grew 5%

Deloitte acquires Spatial Access to augment advertising, marketing advisory

The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions