Page 14 - Advertising

Bitter Marico-Dabur war over honey adulteration offers food for thought

When the issue concerns people's health, it's more than just a clash of brands, says experts

Ad council report has a message for celebrities, education sector

At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media rather than being sceptical of them

When Maradona beat D&G 113,000-0

It is a very different victory of Maradona that fascinates me even more. A victory Maradona scored over Dolce & Gabbana (D&G) in December last year.

Ctrl-Alt-Del: Advertising council to misleading online gaming ads

Guidelines: No targeting youth under 18; disclaimer about financial and addiction risk mandatory

The low involvement challenge

One obvious solution is to create an advertising property that resonates emotionally with the consumer.

Best of BS Opinion: Two routes to atmanirbharta, triumph of Trumpism & more

Here's a selection of Business Standard opinion pieces for the day

The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

TV ad volume rises to 5-year high as brands, advertisers boost visibility

BARC has attributed the surge in advertising to the ongoing festive season and big-ticket properties like the Indian Premier League (IPL), Bigg Boss and Kaun Banega Crorepati (KBC)

Personalised advertising and users' privacy can coexist: Facebook

Some people believe that services that rely on personalised ads are inherently harmful -- collecting more data than they need to provide value to people

Why the new farm Bills should excite the advertising ecosystem

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Sandeep Goyal explains how

The DoubleClick deal that turned Google into ad giant. Is that a problem?

The deal turned out to be "a total game changer, a crucial piece in the larger jigsaw puzzle Google put together," said Timothy Armstrong

Vodafone, Idea converge into Vi in branding exercise amid telecom war

Experts warn that creating a new brand identity in a competitive market will not be easy

Covid-19 fear pushes up health care, insurance advertisement volumes

From April 1 to August 14, the personal health care sector ad volume grew 5%

Deloitte acquires Spatial Access to augment advertising, marketing advisory

The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions

Tech giants defy economic downturns, report a combined profit of $28 bn

Though the tech industry's four biggest companies were stung by a slowdown in spending, they reported a combined profit of $28 billion

55 advertisements on Covid-19 reported to AYUSH Ministry in May: ASCI

Apart from that, the self-regulatory body for the advertising industry said it received three complaints from the general public about other brands

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

The rise and rise of the attention economy

Advertising, as a business, has always been about attention

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans