Page 14 - Advertising

Soap war: pH becomes a better-known term, thanks to Sebamed's ad campaign

A little-known German personal care company is taking on the might of the multinationals with a premium product

Television advertising volumes up 23% in January, shows BARC data

It can be noted that the pandemic led to a drop in economic activity which impacted advertising deeply.

Google threatens to pull search engine in Australia over charging for news

Australian Prime Minister Scott Morrison quickly hit back, saying "we don''t respond to threats." "Australia makes our rules for things you can do in Australia," Morrison told reporters in Brisbane

Cricket hits an advertising six after India's historic win in Australia

Ad rates for upcoming India-England series up 10-15%

The push for pay - now or never

It is time to break the hegemony of advertising over news media; it is time to push for subscription revenues

Google closes deal to buy Fitbit as Justice dept probe continues

Search and advertising giant Google has closed its deal to buy Fitbit, the companies said on Thursday, even as the Justice Department said it was continuing its probe of the $2.1 billion transaction.

Advertising volumes grow 10% in 2020, Dettol steals show: BARC data

Growth in ad volumes for 2020 was up 10 per cent from a year ago, with the recovery being sharp in the second half of the year when the Unlock phase began

War brews between Hindustan Unilever, Sebamed over soap ad campaigns

Sebamed alleges HUL soaps have high pH factor; latter responds with own ads

UK watchdog investigates Google's advertising data revamp proposals

Britain's competition watchdog said Friday it launched an investigation into Google's plan to overhaul its ad data system

Global advertising star Ekalavya Hansaj talks about the importance of NLP in Scaling any Advertising Business

Have you ever faced the struggle of taking your 5 or 6-figure advertising business to the next level?

Facebook, Google entered illegal deals to undermine competition: US lawsuit

Facebook and Google used a series of deals to consolidate their market power illegally, Texas and nine other states alleged in a lawsuit against Google

Bitter Marico-Dabur war over honey adulteration offers food for thought

When the issue concerns people's health, it's more than just a clash of brands, says experts

Ad council report has a message for celebrities, education sector

At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media rather than being sceptical of them

When Maradona beat D&G 113,000-0

It is a very different victory of Maradona that fascinates me even more. A victory Maradona scored over Dolce & Gabbana (D&G) in December last year.

Ctrl-Alt-Del: Advertising council to misleading online gaming ads

Guidelines: No targeting youth under 18; disclaimer about financial and addiction risk mandatory

The low involvement challenge

One obvious solution is to create an advertising property that resonates emotionally with the consumer.

Best of BS Opinion: Two routes to atmanirbharta, triumph of Trumpism & more

Here's a selection of Business Standard opinion pieces for the day

The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

TV ad volume rises to 5-year high as brands, advertisers boost visibility

BARC has attributed the surge in advertising to the ongoing festive season and big-ticket properties like the Indian Premier League (IPL), Bigg Boss and Kaun Banega Crorepati (KBC)

Personalised advertising and users' privacy can coexist: Facebook

Some people believe that services that rely on personalised ads are inherently harmful -- collecting more data than they need to provide value to people