Page 14 - Advertising

Tech giants defy economic downturns, report a combined profit of $28 bn

Though the tech industry's four biggest companies were stung by a slowdown in spending, they reported a combined profit of $28 billion

55 advertisements on Covid-19 reported to AYUSH Ministry in May: ASCI

Apart from that, the self-regulatory body for the advertising industry said it received three complaints from the general public about other brands

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

The rise and rise of the attention economy

Advertising, as a business, has always been about attention

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

Walgreens, New Zealand-based Stuff join 'boycott Facebook' campaign

Leading US drugstore chain Walgreens and New Zealand-based news site Stuff have decided to quit Facebook and its sister platforms amid criticism over its handling of hate speech and misinformation

Maker of Ben & Jerry's ice-cream, Dove pulls out Facebook, Twitter ads in US

The company behind Ben & Jerry's ice cream, Dove soap and a host of other consumer products said Friday it will stop advertising on Facebook, Twitter and Instagram in the US through at least the end of the year because of the amount of hate speech online. Unilever said that the polarized atmosphere in the United States ahead of November's presidential election placed responsibility on brands to act. The company, which is based in the Netherlands and Britain, joins a raft of other companies halting advertising on online platforms. Facebook in particular has been the target of an escalating movement to siphon away advertising dollars in a bid to pressure the social media-giant to do more to prevent racist and violent content from being shared on its platform. We have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.," Unilever said. Continuing to advertise ..

Facebook, Twitter shares drop as firm behind Dove, Ben & Jerry's pulls ads

Shares of Facebook and Twitter dropped sharply Friday after the the giant company behind brands such as Ben & Jerry's ice cream and Dove soap said it will halt U.S. advertising on Facebook, Twitter and Instagram through at least the end of the year. That European consumer-product maker, Unilever, said it took the move to protest the amount of hate speech online. Unilever said the polarized atmosphere in the United States ahead of November's presidential election placed responsibility on brands to act. Shares of both Facebook and Twitter fell roughly 7% following Unilever's announcement. The company, which is based in the Netherlands and Britain, joins a raft of other advertisers pulling back from online platforms. Facebook in particular has been the target of an escalating movement to withhold advertising dollars to pressure it to do more to prevent racist and violent content from being shared on its platform. We have decided that starting now through at least the end of the ...

Verizon suspends advertising on Facebook, joins growing boycott

Verizon is the biggest yet to join the ad boycott, which has gained the backing of dozens of U.S. companies, and its announcement was a blow to Facebook's efforts to contain the growing revolt

Death knell for printed books, newspapers?

Or a brief stop on the way to better times?

Indian consumers top anxiety list, show maximum wariness about health, job

The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks

Advertisers retune the gender pitch, show women as decision makers

During lockdown, advertisements are targeting women as decision makers of the household, but brands need to be cautious about the tone and narrative, say experts

Changes in consumer behaviour to drive brands to rethink positioning norms

The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and premium brands

Social media giants step up the hunt for fake ads to stem misinformation

Google, Facebook, Twitter get tough with imposters as they look to keep brands and users loyal to their platforms

How lockdown in pushing brands to redraw the customer engagement maps

On-demand consumption of online videos with increased watch-time is changing the way brands interact with customers, but do they really know their audience?

Social media platforms offer new rules to brands for online advertising

Twitter, Facebook, LinkedIn ask brands to mind the tone and pitch while keeping their ads simple, factual and humane

As brands look to shed millennial track, ad strategy to go for an overhaul

Advertisers need a new script when the economy kicks back into a new normal; family, health and affordability will dominate the narrative say marketers

Media's problem of plenty

More people than ever are watching TV and OTT channels but nobody wants to reach them

Covid-19: Quirky campaigns to bring lasting change in people's behaviour

How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?