Ad rates for India-NZ Test series to set bar for India-England tournament

The ongoing World Test Champ­io­n­­ship (WTC) in England, featuring Ind­ia and New Zealand, may act as an adve­rtising benchmark for the forthcoming India-England Test series in August.

WTC is being broadcast on Disney-Star, while the India-England Test series will be telecast on Sony Pictures Networks. Disney-Star has charged Rs 250,000-300,000 per ten seconds of ad time on TV, media planners said. Digital ad rates have been pegged at Rs 180-200 cost per thousand impressions (CPM) for the same duration.

This is higher than the average ad rates charged for Test cricket, industry experts said. A Test series attracts around Rs 100,000-150,000 per