Page 4 - Beauty Market

Fairness cream firms get innovative with marketing, use synonyms for 'fair'

Estimated at Rs 5,000 crore in size and used by both men and women in India, the fairness category for years has been criticised for promoting gender discrimination

Beauty segment led India's FMCG recovery in June to pre-Covid level

Trend comes as a surprise as consumers remain cautious of spending

Orders restricted to a fraction amid lockdown, no magic moment: Nykaa CEO

CEO Falguni Nayar says in an interview to Viveat Susan Pinto that consumers continue to focus on essentials

French beauty retailer Sephora aims to have 50 stores in India by 2022

Arvind Fashions, Sephora's master franchisee for India, looks to build its brand portfolio

Amway India expects health, beauty segments to boost revenue growth in 2020

Amway is investing in its online platform, which the company believes will get up to 40 to 50 per cent of sales in the coming years

Beauty brands drop the language barrier to attract new internet users

Lakme, Biotique and online retailers Nykaa, Flipkart learn to speak in many tongues, hope to appeal to first-time users on digital media

Organic, natural and eco-friendly beauty brands face the trust test

A number of organic and natural beauty products are seeking premium tag, but how do they win consumer trust?

Data Tracker: The changing face of the beauty market

Globally, 60% of skincare product launches have a botanical/herbal positioning