Campaign Logic
Trump campaign files complaint against Biden funds' transfer to Harris
The Trump campaign has filed a complaint with the Federal Election Commission arguing that money raised for US President Joe Biden's 2024 reelection bid could not be transferred to Vice President Kamala Harris' presidential campaign. The complaint was filed on Tuesday by the Trump campaign's general counsel David Warrington and argues that transferring the funds to Harris's presidential campaign would amount to flagrantly violating" the Federal Election Campaign Act of 1971. On Sunday, President Biden announced that he was withdrawing from the race for the White House on November 5 and endorsed Harris amid mounting pressure from top Democrats and donors following his disastrous presidential debate against Trump in late June. "Kamala Harris is seeking to perpetrate a USD 91.5 million dollar heist of Joe Biden's leftover campaign cash a brazen money grab that would constitute the single largest excessive contribution and biggest violation in the history of the Federal Election Campai
 "Trump campaign files complaint against Biden funds' transfer to Harris")
Saving lives without Insta likes: All about 'The Unlikeable Posts' campaign
The campaign was launched on August 13 last year on the National Organ Donation Day
 "Saving lives without Insta likes: All about 'The Unlikeable Posts' campaign")
American Standard's campaign to project itself as consumer-centric brand
The firm is present in 175 cities. Its products are available in 405-plus stores
 "American Standard's campaign to project itself as consumer-centric brand")
Campaign logic: Plea to parents to stop piling pressure
A new ad by Mirinda presents a sober reflection on the issue of teenagers faced with exam woes
 "Campaign logic: Plea to parents to stop piling pressure")
Campaign Logic: Hero-ising a healthy beverage
Tetley's ad claims vitamins-filled Super Green Tea can help one live up to superhero expectations
 "Campaign Logic: Hero-ising a healthy beverage")
Campaign Logic: Celebrating small joys of life
A new ad campaign by Perfetti for Alpenliebe Gold attempts to position the candy as a family product
 "Campaign Logic: Celebrating small joys of life")
Campaign Logic: Eye on millennials and vision care
Coolwinks.com's commercial hopes to break stereotypes even as it appeals to the youth
 "Campaign Logic: Eye on millennials and vision care")
Campaign Logic: Banking on simplicity
In its maiden campaign, Airtel Payments Bank makes a simple claim: that it will make banking hasslefree
 "Campaign Logic: Banking on simplicity")
Guardians along the coastline
A new ad campaign tries to clear notions associated with the Indian Coast Guard
 "Guardians along the coastline")
Campaign logic: Matters of the heart
A new ad campaign by Aviva Life Insurance demonstrates how people can motivate each other to stay healthy
 "Campaign logic: Matters of the heart")
Campaign logic: Timepiece to reflect women's choices
The latest in a series of women-centric TV commercials by Titan Raga presents the decision of childbirth as a female prerogative
 "Campaign logic: Timepiece to reflect women's choices")
Campaign Logic: Running to own 'racing' in consumer's mind
TVS Motor Company demonstrates the technical prowess of the newest entrant in the Apache RTR series
 "Campaign Logic: Running to own 'racing' in consumer's mind")
Campaign Logic: Magical moment to bind family
A TV commercial by Club Mahindra reiterates brand's promise of memorable experiences to rekindle ties
 "Campaign Logic: Magical moment to bind family")
Campaign Logic: Perceptions can be misleading
A new ad campaign by Ford India hopes to dispel the myth that its cars are high-maintenance
 "Campaign Logic: Perceptions can be misleading")
Campaign Logic: Building 'castles' for premium buyers
In its maiden TV campaign, Lodha Group, promises to deliver 'magical homes of their dreams' to prospective buyers
 "Campaign Logic: Building 'castles' for premium buyers")
Campaign Logic: Joy of doing our bit and giving back
Bankbazaar.com's new digital ad urges young consumers to "play their part" in contributing financially to their own weddings
 "Campaign Logic: Joy of doing our bit and giving back")
Campaign logic: Game for efficient delivery
A new ad campaign by DHL India conveys the message that it respects detail and precision - the way sportsmen would
Campaign logic: Allaying scapegoat fears
In its new ad campaign, used car marketplace Droom tells the buyer that she would pay the right price by using its app
 "Campaign logic: Allaying scapegoat fears")
Campaign logic: Feeling sad? Go shopping
In its maiden campaign, 10-year-old lifestyle brand Max Fashion tries to strike a chord and build customer loyalty
 "Campaign logic: Feeling sad? Go shopping")
Sensory promise to shrug off stress
A new campaign by Fiama features two television ads that celebrate positivity with a light-hearted take on dealing with daily peeves
 "Sensory promise to shrug off stress")
