Page 7 - Coca Cola

Coca-Cola India partners with Adani Digital Labs for product sampling

Beverage major Coca-Cola India on Thursday said it is partnering with Adani Group subsidiary -- Adani Digital Labs -- to optimise the reach of its brands to consumers across the country. As part of this, Coca-Cola India is working with Adani Digital Labs to use the consumer-centric platform for product sampling and develop deep consumer insights, a joint statement said. Coca-Cola is among the first brands to make its products available on this platform, it added. Under this, select new products under Coca-Cola India's portfolio, namely 'Fanta Apple Delite' and 'Charged by Thums Up' will be made available for sampling at some of India's top airports. Adani Digital Labs is the digital arm of Adani Group, which allows brands to interact with large numbers of travellers and target customers with high spending and purchasing power. The platform is currently live at the seven key airports located in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram & Adani

Indian edtech major Simplilearn trains its sights on boot camps

The Indian edtech major is gearing up to compete with global majors in the space

Tata's Bisleri International buyout may be biggest in India FMCG space

A majority stake for Rs 6K-7K cr to allow TCPL's expansion in beverage space

Tata Consumer to buy Bisleri International for Rs 6,000-7,000 crore: Report

Ramesh Chauhan, chairman of Bisleri International, does not have a successor to take Bisleri to the next level

Twitter's current travails with advertisers bring focus on brand safety

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Intellectual property on the food platter? Proof is in the pudding

While some restaurants abroad have successfully protected their recipes, prior art can prove to be a hurdle in patenting innovative cuisine

Reliance & Tata entry in beverages segment positive: Coca-Cola India prez

Entry of big companies such as Reliance Retail and Tata Consumer Products in the beverages segment is positive and will only help the category to expand, Coca-Cola President (India and Southwest Asia) Sanket Ray said on Tuesday. The entry of the two home-grown majors is a "great opportunity" albeit with enhanced competition and Coca-Cola India would invest to develop the market further and bring innovations to evolve the category and ultimately benefit the consumers, he said here in an interaction. Ray, however, said the entry of Reliance Retail and Tata Consumer Products can result in "some disruptions at the local level" leading to consolidation, but pricing will not be a game changer. "This category penetration is one of the lowest in FMCG. Coke and Pepsi do not have enough budget to get into that," he said when asked how the market dynamics would be with the entry of new players. Reliance Retail had acquired the home-grown brand Campa Cola signalling its intention to enter the

Coca-Cola India FY22 profit up 3.8% to Rs 460.35 crore; revenue rises 36%

Beverages major Coca-Cola India's profit rose 3.82 per cent to Rs 460.35 crore in FY22 and revenue from operations increased 35.85 per cent to Rs 3,121.29 crore, according to financial data accessed by business intelligence platform Tofler. The cola major had logged a profit of Rs 443.38 crore for the financial year that ended on March 31, 2021, while its revenue from operations in that year stood at Rs 2,297.51 crore. Coca-Cola India's total income in FY22 was at Rs 3,192.17 crore, up 35.54 per cent. It was at Rs 2,355.10 crore in the year-ago period. Its other income also went up 23.07 per cent to Rs 70.88 crore in the financial year ended on March 31, 2022. Total expenses of Coca-Cola India were up 46.35 per cent at Rs 2,548.01 crore in FY22 as against Rs 1,740.92 crore in FY21. The company, which operates with power brands in Indian markets, including Coca Cola, Thums Up, Limca, Sprite, Maaza and Minute Maid, is part of Atlanta-based US beverages major The Coca-Cola Company.

Sprite now a $1 billion brand in India: Coca-Cola CEO James Quincey

Quincey told investors, "India had a knock-out quarter clearly they are having a very strong run this year. He also said that the company is looking to continue to invest strongly in the country.

Coca-Cola beats profit estimates in Q3, raises full-year guidance

The company said it now sees organic revenue growth of 14% to 15% for the full year. In July, Coca-Cola increased its full-year outlook from 12% to 13%

'Brand Aamir' in the soup over ad controversy. Can he bounce back?

Actor facing flak for ad for AU Small Finance Bank; not new to controversy, which could affect brand value, say experts

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

Remember Campa Cola? It is set to return as Reliance Retail acquires brand

Reliance acquired Campa from Delhi-based Pure Drinks Group for around Rs 22 crore. It is expected to relaunch the drink in its iconic cola, lemon, and orange flavour in October

McDonald's to Coca-Cola: Why are CEOs suddenly obsessed with 'elasticity'?

The economic concept, which describes consumers' sensitivity to prices, is a hot topic as inflation soars and executives fret about profits

Coca-Cola and McDonald's left Russia, but their brands stayed behind

Companies pulled back from Russia this spring after Moscow sent thousands of troops into Ukraine, in response to investor and public pressure

Coca-Cola India, bottling partners investing $1 bn to expand capacity

Coca-Cola India and its bottling partners are investing around USD 1 billion (around Rs 7,990 crore) to expand the production capacity by up to 40 per cent, an official of the beverage major said

'Best-ever quarter volumetrically': Coca-Cola on growth in India in Q2

In the second quarter, Coca-Cola Company's sparkling soft drinks grew 8 per cent, which was "primarily led by India, Mexico and Brazil", said the Atlanta-headquartered firm

Raymond appoints Coca-Cola veteran Atul Singh to lead the Group

Singh has worked at Coca-Cola for about two decades at several senior leadership positions and concluded his journey there as chairman, Asia Pacific and spearheaded its businesses across 25 countries

Strong season, new markets to drive gains for Varun Beverages' stock

Operating leverage, product mix to offset raw material pressures, say brokerages

Jack Daniels and Coca-Cola mix it up with ready-to-drink cocktail can

The 'official' mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ready-to-drink cocktails