Page 3 - Digital Marketing
L&T plans to exit road, power concessions, incubate digital business
Company aims to touch revenue of Rs 2.7-3 trillion, achieve order inflow of Rs 3.4 trillion and return on equity of over 18 per cent by FY26
 "L&T plans to exit road, power concessions, incubate digital business")
Digital marketing of unhealthy foods, online gaming driving obesity: WHO
The global health body added that while nearly 60 per cent of adults and a third of children are overweight or obese, the last two years of Covid-19 pandemic made that worse
 "Digital marketing of unhealthy foods, online gaming driving obesity: WHO")
Achieving A Dynamic Social Media Presence Is Made Easy With Trace Presence's Digital Marketing Tools
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 "Achieving A Dynamic Social Media Presence Is Made Easy With Trace Presence's Digital Marketing Tools")
 "Lean Hippo Marketers curating customized integrated digital marketing solutions for a decade")
Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding
Adicube gives brands access to more than 5,000 verified influencer profiles and offers transparency in costs.
 "Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding")
ONDC-based e-commerce applications likely in the next two years
A consumer searching for the product can see the location of the seller and may opt to buy from the neighbourhood shop that can deliver faster compared to an e-commerce company.
 "ONDC-based e-commerce applications likely in the next two years")
'Oh my God, buy it!' How livestream shopping works in China
Top Western brands from L'Oreal to Louis Vuitton engage livestreamers to help market products on China's top e-commerce platforms
 "'Oh my God, buy it!' How livestream shopping works in China")
Brightcom acquires MediaMint for Rs 566 crore in cash-and-stock deal
MediaMint has over 1,300 employees and boasts of international clients such as Pinterest, New York Times, Netflix, Cox Automotive and Expedia, among others
 "Brightcom acquires MediaMint for Rs 566 crore in cash-and-stock deal")
Adobe taps startup Bolt to add one-click checkouts to commerce sites
Adobe has branched out into digital marketing and e-commerce tools for retailers
 "Adobe taps startup Bolt to add one-click checkouts to commerce sites")
Who is your competition?
Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition
 "Who is your competition?")
 "How HelloVeeru brings learning & earning to one platform?")
 "Dubai based entrepreneur Abhay Agarwal is making moves with his NFT company Colexion")
 "Vaibhav Singh Rajawat Is On A Digital Marketing Spree")
 "Abhinav Singh Rajawat talks about how Digital Marketing is the future of our generation.")
 "Job Skills Required In The Post Pandemic World - Prakash Mishra")
Influencing the influencers
Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?
 "Influencing the influencers")
Explained: How the influencer industry changes with new ad norms
Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy
 "Explained: How the influencer industry changes with new ad norms")
Bank of Baroda mulls hiring digital marketing agencies to strengthen brand
Bank of Baroda is looking to hire three digital marketing agencies to strengthen its brand, aiming to be a preferred choice of customers with innovative banking models
 "Bank of Baroda mulls hiring digital marketing agencies to strengthen brand")
 "Meet Jeevan Tiwari, India's youngest digital marketing millionaire")
 "Ramneek Sidhu Shares His Views On The Future Of Digital Marketing")
