The key factors that majorly boosted this year's sale include affordability, mobile phones and tier-II growth wave.
Flipkart Group emerged as overall leader during the week-long festive sales, accounting for 68% of the total sales as the country saw a massive 55% (year-on-year) growth
At 50 million units, the shipment number broke all previous records as Chinese players Vivo, Realme and Xiaomi shipped in greater volumes
With the one-week festive sales in the Covid-hit year set for grand finale on October 21
The recovery in freight came after it touched a historic drop of 65 per cent in April 2020, over the same month in 2019
Vehicle manufacturers had increased inventory amid expectation that retail sales would pick up during festivals
Amazon's Great Indian Festival starts from October 17. Prime members will get early access starting tomorrow, October 16. Flipkart's Big Billion Days' sale starts from October 16-21
Local Shops on Amazon is a new programme that was launched in April this year to help bring offline retailers, kiranas and local shops online
Total domestic sales were up 13 per cent to 106,888 units from 94,454 units in July-September period last year
Sales are expected to touch $4 billion this year because of Covid-driven online adoption
E-commerce companies see a large chunk of their business coming in during the festive sales
Flipkart, Amazon projected to cross $7 billion in these sales during Covid-19
Analysts expect companies to shift focus to online platform in order to boost sales in these Covid-19 impacted times
The company has also witnessed fast growth in its online business in the wake of the pandemic and expect to continue the momentum
Apple appears to be eying a fair share of the festive sales in India this year as the iPhone maker is planning to make its long planned online store in the country a reality soon, the media reported
McAfee revealed how Indians have fallen prey to festive season sales and discounts in 2019
But if you delay purchase to the new year, you will get a higher value on resale
Retail sales of passenger vehicles - largest component of the pie - jumped 11% in Oct
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The shift in spending from offline to online and a slow first half has helped push sales this October