Discounts are a well-understood concept commercially, as well as under tax laws
Flipkart has tied up with SpiceJet to hold a massive 'marketing in the air' campaign
According to traders, they will meet the ministers over the next few days and chart out instances of violations of various rules by the e-commerce firms
The company has taken massive logistic operations to bring in thousands of new sellers, MSMEs, domestic manufacturers, and artisans into the e-commerce fold
Experts say the idea is to dent e-tailers' plans and get a share of the purchase wallet quickly
According to market watchers, presence of big brands on these sites, coupled with availability of discounts and easy finance schemes has played a key role in getting customers to shop online
Some retailers such as the Tata group's Croma believe online festive sales are actually a boon for brick-and-mortar stores
Most firms have hiked prices by 5-10% as components have become more expensive
For the first time, more customers outside large metros shopped for products online