Page 4 - Influencer Campaign

India's 'first' Twitter user undecided on whether to pay for blue tick

Naina Redhu says she joined social media platform in 2006 after getting an invitation email

TMS Ep298: Regulate 'finfluencers', EWS quota, Markets, Regulatory sandbox

Is it time to regulate financial influencers? What does the EWS quota verdict mean for India? Is the tide turning for PSU banks? What is a regulatory sandbox? All answers here

Is it time to regulate financial influencers?

The number of 'finfluencers' and their followers are rapidly rising in India. But the country's financial regulators have not carved out any specific norms that finfluencers should stick to

TMS Ep192: US recession, influencer marketing, markets, global min corp tax

Does a US recession threaten the Indian IT industry? Is there a dark side of influencer marketing? What global events will markets track this week? What is global minimum corporate tax? Answers here

Has the Meesho incident highlighted the flip side of influencer marketing?

Of late, credibility of some influencers has come into question. Meesho sent legal notices to some social media influencers for tarnishing the image of the company. More about influencer marketing

Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding

Adicube gives brands access to more than 5,000 verified influencer profiles and offers transparency in costs.

Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence

Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.

Explained: How the influencer industry changes with new ad norms

Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy

Indian short video apps have filled the TikTok void: RedSeer report

Daily unique active users for these apps are at 97 per cent of the total number in June 2020, when TikTok was banned in India

Social media influencers have a new worry: Govt guidelines on endorsements

Community battling the fallout of India's bank on TikTok asked to take responsibility for products they endorse

After TikTok ban, brands reconsider the role and power of influencers

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

Behind AAP's landslide win, nearly 9 months and 16 hours of work a day

In December, Kishor's team identified 200 "influencers" in every constituency and enlisted their support to canvass for the AAP

Facebook scarmbles to handle politicians paying influencers for posts

In the past, political entities were technically barred from offering money for posts, which has become a common practice for marketers

Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

Tata Sons Chairman N Chandrasekaran joins platform LinkedIn as influencer

Other LinkedIn Influencers from India include Kiran Mazumdar Shaw, Kailash Satyarthi, Vani Kola, and Anny Divya.

Mattress seller Casper issues 'influencer' warning in draft IPO filing

Casper isn't the first to mention influencer marketing in its IPO prospectus, but may be the first to specifically highlight influencers as a risk factor for investors

PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's

PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media

92% marketers may launch at least one influencer campaign in 2018: Survey

62 per cent marketers are planning to increase their budgetary allocation towards engaging social influencers