After selling the IPL media rights for the 2023-2027 cycle for whopping Rs 48,390 crore for 410 matches, the BCCI will earn an unbelievable Rs 49 lakh (approx) from every ball bowled
The TV and digital rights for the 2023-2027 cycle went to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday.
"Sony Sports Network will broadcast over 1800 hours of cricket this year. In addition to the marquee India tour of England, the team plays three T20Is and three ODIs in the country.
Disney-Star, Viacom18 and Times Internet are winners, confirms cricket body's secretary Jay Shah
For advertisers, two separate entities bagging the TV and digital rights augur well as it would give them more options.
Attracting astronomical bids that eventually translated into mind-boggling revenue of Rs 48,390 crore for a five year period through IPL's media rights has not surprised BCCI secretary Jay Shah
Why is the race for IPL media rights still intense? Where does IBC stand after RBI's 'dirty dozen'? Where will indices seek support after Manic Monday? How weather impacts the economy? Answers here
The fight to clinch the media rights of IPL for the next five years was intense. Why has the race become so intense despite a dip in IPL viewership? And what do the winners stand to gain?
Bidding for non-exclusive rights for the mega cricket league to continue today
Thanks to all the action on Monday, the per-match value at the IPL now stands at $13.78 million (Rs 107.5 crore)
Package A (Indian sub-continent TV Rights) for 410 IPL matches across five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game
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The winner of the IPL TV rights is eyeing the digital rights and has the right to rebid in the second category, according to rules laid down in the tender document
That's more than 2.5 times higher than the value of previous cycle
Each might garner Rs 500 cr annually from media rights, up from Rs 201.65 cr that all 10 of them made in 2022
With the bidding going into the second day, the cumulative valuation of the media rights could well touch a staggering Rs 50,000 cr-mark
IPL media rights auction: Though tech giants Amazon, Google and Apple have pulled out of the race, there appears to be no impact so far on the overall value of the bids being made
The e-auction for the media rights from 2023 to 2027 will be held on June 12.
The 29-year-old all-rounder said that he would get up at 5 AM and sleep at 9:30 in the night for four successive months during his time away from the Indian team after the T20 World Cup.
Amazon, Alphabet, Apple pull out of media rights auction