Mobile Internet Growth

India's internet users to exceed 900 mn in 2025, driven by Indic languages

The internet user base in India is set to cross 900 million this year, propelled by the growing use of Indic languages for digital content, according to a report by IAMAI and KANTAR. The 'Internet in India Report 2024,' reveals that the number of active internet users in India reached 886 million in 2024, a robust 8 per cent year-on-year growth. "The internet user base in India is set to surpass 900 million by 2025, driven by the growing use of Indic languages for digital content," according to the report. Rural India, with 488 million users, leads this growth and now accounts for 55 per cent of the total internet population. The report underpins the increasing role of Indic languages in shaping internet consumption patterns. Nearly all internet users (98 per cent) accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability. Over half (about 57 per cent) of urban internet users prefer consuming content in

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