However, only 10% of retail investors opt for direct plans owing mainly to financial illiteracy
Redemptions force funds to sell stocks amid market surge
In 2014, capital market regulator Sebi had allowed mutual fund distributors to use the stock exchange platform for non-demat transactions as well as for sale or redemption of these financial products
Sebi is pushing investors towards direct plans, but only the astute investor should choose these
This was the third successive month when the flows in local equity MFs declined
But sector doesn't see too many mergers happening in this regard