In India, the company unleashed the new globe logo at the Gateway of India, Mumbai with a digital artwork
Global beverages major Pepsi on Friday rolled out its new logo worldwide as part of its rebranding exercise. This is the first visual identity change by Pepsi in the last 14 years, according to a statement by the American beverage major. As part of this, the new Pepsi globe logo was unleashed at Gateway of India in Mumbai, where it took over the monument with a digital artwork, it added. "The new logo thoughtfully borrows equity from Pepsi's past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme," it said. The signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola moving in time, it said. "The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities," Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said.
The potato chips market is valued at Rs 9,000 crore, with PepsiCo's Lay's brand as the dominant player
"Give me a break. The American public is tired of being played for suckers. I'm calling on companies to put a stop to this. Let's make sure businesses do the right thing now," he said.
PepsiCo and other retailers are now facing some resistance to the multiple price hikes undertaken since the pandemic to fend off higher costs caused by supply chain disruptions
Consolidated net profit rose to Rs 132 cr ($15.9 million) for the fourth quarter ended Dec. 31, compared with Rs 74.75 crore rupees in the year-ago period
In Cairo, on a recent weekday, dozens of usually bustling Starbucks and McDonald's stores stood completely empty
Incumbent Ahmed El Sheikh will move to lead beverages and snacks company's Middle East business unit
PepsiCo has said it exclusively developed the FC5 variety and registered it in 2016
The division bench thus set aside the single judge order of July 5 last year dismissing Pepsi's appeal against an order that revoked the company's patent-protected potato variety used for making chips
Carrefour is telling customers it will no longer sell PepsiCo products like Pepsi, Lay's crisps and 7up because they had become too costly
His death was confirmed by the Cisneros Group, without providing additional details
Shares of Varun Beverages hit a new peak of Rs 1,380.45 as they surged 18 per cent in Wednesday's intraday trade. With an m-cap of Rs 1.63 trillion, VBL stands at 40th position in m-cap ranking
Varun Beverages Limited said that the indicative time period for the completion of the acquisition is on or before July 31, 2024
"With Hugh there, Pepsi did a nice job convincing the Street that it had a growth plan," said Bloomberg Intelligence analyst Ken Shea
Johnston has served a variety of roles at PepsiCo beginning in 1987. He left to become the CFO at Merck and Co. from 1999 to 2002, then returned to the Purchase, New York snack and beverage giant
Indian FMCG major Dabur had said that it expects to register a mid to high-single-digit revenue growth due to a mild summer and slightly deficient monsoon
PepsiCo and rival Coca-Cola have been largely shielded from the effects of price hikes due to their near-domination of the global carbonated drinks market
Analysts believe VBL is expected to continue its strong growth momentum, which will be led by Normalcy of operations and market share gains in newly-acquired territories (post COVID-19 disruptions).
Executives said that the deal will be formalised and announced by the end of next quarter