Page 2 - Tv Viewership

Men or women, who owns TV remote? A study busts popular viewership myths

An unreleased study busts popular myths around television viewership

With IPL, World T20 lined up, Star Sports eyes untapped markets

Star Sports is looking at starting two-three more regional feeds to boost its IPL's penetration in various regions

TV viewership rose 9% in 2020 on Covid-19 pandemic, shows BARC data

Television consumption by Indians increased nine per cent to 999 billion weekly viewing minutes on the back of the COVID-19 pandemic in 2020, rating agency BARC said on Monday. The average time spent by every viewer increased to 4 hours and 2 minutes a day in 2020 from 3 hours 42 minutes in 2019, the Broadcast Audience Research Council (BARC) said attributing the rise in viewership to the lockdowns where people were forced to be indoors for an extended period. The general entertainment channels (GEC), the biggest category of TV viewing, gained nine per cent by viewing minutes, movie watching was up 10 per cent, kids reported a 27 per cent increase, while music (-11 per cent) and sports (-35 per cent) showed a decline. News, where BARC's own record came in for a lot of scrutiny with the arrest of its former chief executive Partho Dasgupta leading to a stopping of the rating publishing, saw a 27 per cent increase, it said. BARC CEO Sunil Lulla said the peak of TV viewing was in March

From IPL to T20 World Cup, Star Sports rides a tournament wave in 2021

18 sporting events will keep viewers and advertisers busy in 2021

BARC has a history of ratings pauses, latest being the fourth in six years

First suspension was in April 2015 when those subscribing to television viewership data were asked to switch from TAM, the erstwhile television measurement agency, to BARC

2020, the year that was: A gloomy picture for the entertainment industry

Decimation of film business, redrawing of the video map, and possible break-up of big tech firms could be dominant trends in 2021

Republic TV CEO arrested in ratings scandal probe; 13th to be held in case

Khanchandani is the 13th person to be arrested in the case so far

IPL final on strong wicket as advertisers bet on record viewership

The final match, in particular, attracts a significant premium (as much as 20-25 per cent) from last-minute buyers in anticipation of high viewership.

Mumbai police arrests another person in television rating rigging case

Mumbai Police has made a ninth arrest in the Television Rating Points (TRP) rigging case, an official said on Friday. Harish Kamlakar Patil (45), a resident of suburban Chandivali, was arrested by the Crime Intelligence Unit (CIU) of the crime branch which is probing the case. Patil was apprehended on Thursday evening after his name cropped up during the interrogation of Ramji Sharma and Dinesh Vishwakarma, former employees of Hansa research agency, he said. It was suspected that Patil took money from some TV channels to fraudulently ramp up TRP, he said. Investigation revealed that there were some financial transactions between Patil and absconding accused Abhishek Kothawale who runs a company named Max Media. Patil allegedly helped Kothawale to flee from the city after the probe began, he said. The alleged fake TRP scam came to light when ratings agency Broadcast Audience Research Council (BARC) filed a complaint with the police through Hansa Research Group, alleg

IPL 2020: 1 in 3 viewers watched tournament in opening week, says BARC

About 269 million viewers across 86 million households watched the T20 tournament in the first week

200 million watched IPL game in highest ever opening match viewership: BCCI

Over 462 million Indians had watched IPL last year. This includes out-of-home viewing at pubs and restaurants besides in-home television viewership

Market share gains, pick up in ad growth to help Zee Entertainment

While there are multiple triggers, the recent stock surge caps near term gains

The new reality of entertainment television

The reasons are not hard to find. A bulk of the audience and revenues for the top five in the Rs 79,000-crore Indian broadcasting industry comes from entertainment programming

Viewership trends reveal the power of free platforms, regional content

For many who believe that TV is dead, this tells you a different story

Cable operators feel the Covid-19 lockdown pinch, lose subscribers

Though TV viewership surged during lockdown, subscribers deleted channels from their package to cut costs

77 mn viewers: Ramayan breaks records, becomes world's most-watched show

Ramanand Sagar had made a total of 78 episodes of this serial based on Valmiki's Ramayana and Tulsidas' Ramcharitmanas.

BARC represents the marketing, advertising economy, says CEO Sunil Lulla

Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research

Ramayana helps break lockdown boredom and TRP charts for DD National

Here is a look at TV viewing patterns since the first curfew was announced.

Lockdown effect: Surge in premium TV viewers; sharpest rise in Mumbai

The rise in premium TV viewership came even as time spent on smartphones grew 8% during the lockdown from affluent homes

Indians watching more TV amid lockdown, viewership up by 6%: BARC data

With updates about the outbreak being tracked widely by the national and state media, there was an increase in news consumption on TV, with a 57 per cent rise in impressions, it said.