Page 26 - Twitter

Elon Musk turning Twitter into 'X' is set to kill billions in brand value

Musk's move wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies

'X' replaces tweet in Musk's radical move, but will the rebranding click?

Companies that have changed even their logos in the past have had to deal with consumer criticism and confusion

Elon Musk explains why he is dumping Twitter's name and iconic bird logo

The billionaire owner's envisioned X app - which will connect Twitter's underlying infrastructure with x.com, a web address that now functions as a routing service to Twitter

Elon Musk-owned Twitter changes blue bird logo to 'X' as part of rebranding

Elon Musk-owned Twitter on Monday launched its new logo, X, which replaced the blue bird as part of a wider rebranding. The social media network's site and Twitter accounts showed the new logo, a white X on a black background. "Interim X logo goes live later today", the Twitter boss tweeted. He also wrote that the site x.com points to the Twitter website. Twitter's official account now reads "X", with a black background and the letter X in a white design. Elon Musk's official account also has the logo as his display picture and a small icon next to the blue tick, where the blue bird logo previously was. The new logo is the latest change that Musk has bought to the social media platform since he bought it for USD 44 billion last year. Under Musk's tumultuous tenure, the company has seen many changes including large-scale sackings, charges for previously free services, return of previously banned right-wing accounts and changes to content moderation. He has also changed its busines

'Unlimited interactivity': With X, Twitter aims to foray into new fields

According to company's CEO Linda Yaccarino, with brand 'X', Twitter will foray into payments and banking apart from its usual audio and video sharing, and messaging

Elon Musk says Twitter will change logo to X, 'bid adieu' to bird

Should have been done a long time ago, says billionaire owner in Twitter Spaces chat

Threads alert to Elon Musk stays but the downloads are falling steeply

As of 10 July, there were 100 million downloads of Threads according to Meta but data.ai says it hit over 150 million by 12 July across all platforms

'How bad is the job market?': Applicants spooked, experts optimistic

A start-up receiving 3,000 job applications in 48 hours reflects how substantial the churn is

Threads see dip in engagement: Here's what brands, creators think of future

When Meta launched Threads, it was billed as a 'Twitter-killer' as 100 million signed up within days of launch. But just like other rivals to Twitter, Threads seems to be losing traction. New data apps tracking firm Sensor Tower indicates the hype has died down and Threads has seen a 20 per cent decrease in active users and a 50 per cent reduction in time spent on the app, from 20 minutes to 10 minutes. Twitter had seen about a 5 per cent decrease in traffic right after Threads' launch earlier this month. Threads isn't the only Twitter alternative to gain and lose traction. Mastodon saw millions of signups immediately after Elon Musk bought Twitter in a USD 44-billion deal. But since late last year, Mastodon has failed to keep users' interest. Bluesky, backed by Twitter's co-founder Jack Dorsey, has also piqued some interest but hasn't really caught up. Twitter has built its reputation around live breaking news, making it the go-to platform for millions during events -- political

'Soon we shall bid adieu to Twitter brand,' Musk plans to rebrand platform

Musk's remark on Twitter rebranding comes just days after he announced a new artificial intelligence company, xAI

Centre asks Twitter to take down Manipur video under Section 69A

Social media platforms have been asked to take down the video as it could further disrupt the law and order situation in the state

NCW formally directs Twitter India to remove 'disgraceful' Manipur video

The National Commission for Women (NCW) said Thursday it has formally directed Twitter India to remove a video that shows the "disgraceful act" of two women being paraded naked and assaulted in the violence-hit Manipur. Tension mounted in the hills of Manipur after the May 4 video surfaced on Wednesday showing the two women from one of the warring communities being paraded naked by a group of men from the other side. "NCW has formally directed the Head, Public Policy at @TwitterIndia to remove the video showing the disgraceful act of two women being paraded naked. This video compromises the victims' identities and is a punishable offense (sic)," the NCW said in a tweet. Police in Manipur said a case of abduction, gangrape and murder has been registered at Nongpok Sekmai police station in Thoubal district against unidentified armed persons. A spokesperson of the Indigenous Tribal Leaders' Forum (ITLF) said, "The despicable scene, which happened on May 4 in Kangpokpi district, shows

Centre to act against Twitter on video of Manipur women being paraded naked

In the horrific video, two women are seen being paraded naked and molested by a group of men, who then drags them to a field. The women were allegedly gang-raped later

Surge in harmful content on Twitter a barrier to advertiser return

"Musk is not keeping his promises to advertisers, and their ads are appearing next to really harmful content," said Callum Hood, director of research at the Center for Countering Digital Hate

Instagram Threads gets more Twitter-like features in new update: Details

Besides the translation feature and follows tab in activity feed, the update addresses various bug and reduces the app's binary size

PM Modi congratulates athletes for performance at Asian Athletics C'ships

India finished the competition at third place with 27 medals, consisting of six gold, 12 silver and nine bronze medals. Japan topped the charts with 37 medals

Musk told to focus on Tesla as electric car rivals BYD, GM pick up pace

Rival automakers pouncing on booming demand for electric vehicles pose the biggest challenge for Tesla over the next two years

Top headlines: Twitter cash flow negative; traffic advisory issued in Delhi

Business Standard brings you the latest headlines at this hour

Twitter cash flow remains negative, rate limit to be changed, says Musk

Separately, the billionaire announced late Saturday the platform will increase the number of tweets verified accounts can see each day by 50%, following complaints from users

US lawmakers wary of Zuckerberg's Threads but about half have signed up

Members of Congress for now appear to be largely putting those concerns aside rather than risk missing out of a popular new communications tool