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iPhone to be costliest in India on lack of subsidy
Rajesh S Kurup / Mumbai July 07, 2008, 0:03 IST

The much-awaited 3G iPhone is likely to cost a fortune in India, unlike in global markets, with Indian service providers unlikely to subsidise the gadget, like AT&T in the US and O2 in Germany.

Moreover, a fear of unlocking (cracking) and a likely flooding of counterfeit iPhones in the market are also likely to keep Bharti Airtel and Vodafone-Essar -- the two service providers – from subsidising the handset.

According to industry sources, prices of the latest iPhone (Version 2.0) would be at least double the amount of that in the US. The 8-gb version of the gizmo is likely to be priced between Rs 16,000 and 18,000, while the 16-gb would cost around Rs 24,000 to Rs 28,000 in the country.

Prices in India would also be higher by around $25-30 (Rs 1,000-1,200) as companies are expected to levy handling and other charges.

This is in contrast with the 8-gb iPhone sold at $199 (Rs 8,000) and the 16-gb priced at $299 (Rs 11,960) by AT&T in the US. The phone is given free by O2 in the UK, while T-Mobile prices it at a meagre 1 euro (Rs 67.92) in Germany.

AT&T, O2 and T-Mobile are bundling iPhones with their services, resulting in cheaper pricing of handsets to consumers.

The companies have admitted of subsidising -- the extent of the subsdy is under wraps -- with AT&T saying that it may take a hit in revenues for the next two years.

However, industry sources said without subsides the iPhone would cost around $400, double the price offered by AT&T in the US.

According to sources, Airtel and Vodafone are unlikely to subsidise them as bundling is not a "successful formula" in the country and penalty clauses are not strictly adhered to leading to lengthy court battles.

In the US, buyers have to sign a service contract for two years with AT&T and the phone has to be activated within 30 days. To discontinue the service, either the phone has to be surrendered or a cancellation fee of $175 (Rs 7,000) has to be paid.

When contacted, a Bharti Airtel spokesperson said: "We have plans of bringing in the iPhone before the close of the year, though a specific launch date is yet to be announced. It is too premature to comment on pricing details."

While Vodafone-Essar did not respond to queries, an Apple spokesperson based out of Singapore said: "Apple does not comment on speculation."

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J
I am a broker for the Apple iphones from the US (Distributor) We handle thousands of orders internationally.(16GB & 8GB 3G) Prices quoted on blogs and media sites do not reflect the true nature of the prices. The $299 and $399 prices do not include upgrades, do not include buyout price and do not reflect overall contract prices.Expect to pay in excess of $800 USD to purchase outright (unlocked)unless you buy in quantity (wholesale) jatwater@bigpond.com AtwaterBusinessNetworks
Reply
MrsSen
Indian operators are not able to subsidise handsets for their customers - unlike their Western counterparts - because postpaid consumers in India are not in a legally binding time-bound contract with the TelCo. Whereas Western TelCos are able to subsidise because the consumer "commits" to a guaranteed revenue stream for 18 or 24months, whereas all Indian consumers do is hand a 30-day notice to leave service; thus making the subsidy proposition a commercially unviable option for Indian TelCos.
Reply
lbhat
I was expecting this. The iPhone is unlikely to get a halo around it, like in the US. The usage is likely to be limited to gadget freaks and top end professionals. Even among them, the Mac GUI is so unfamiliar that they are likely to stick to their Windows Mobile gadgets or Blackberries. In contrast, the pre-booking demand in the UK is so high that O2's website crashed within an hour of opening the bookings. The pricing is mouth watering there. As an Apple fan and user I am disappointed.
Reply
vinsatish
I think the iphone with a price range of 16000 to 28000 is a very expensive proposition and there will only be few buyers. Also I think the rental plans for iphone will also be more than the standard ones. With such a price and low usage of high end applications on the iphone i think there will be few takers. It remains to be seen as companies have not yet announced the pricing details. I think in a globalized world we should not such price disparity which will really turn away consumers.
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