Building strong global competitive advantage in defence manufacture is an achievable goal: Baba Kalyani
Enterprise solutions firm Defiance Technologies has increased its focus on aerospace engineering, digital marketing verticals by hiring senior domain leaders as well as adding higher value addition to its service offerings.
Defiance Technologies, a Hinduja Group firm incorporated in 2009, focuses on providing engineering, manufacturing and enterprise (EME) services for automotive, aerospace, defence, industrial and general manufacturing industries.
"I think, while there has been a flat market for many of the engineering verticals, we have somehow kind of held our own and had a moderate growth in the last two quarters, but not as fast growth we had two years ago.
"But, importantly, the portfolio has become much more richer. For instance, we have taken on a number of new projects that are or should, we say, have more value addition involved," Defiance Technologies Chairman V Sumantran told PTI.
The firm signed a memorandum of understanding (MoU) for a large total system development for a global automaker, which is expected to run for 2-3 years, he added.
Besides, in aerospace, it has secured many contacts, including providing space payload integration for a satellite launch vehicle for an overseas client, Sumantran said.
Defiance Technologies has also strengthened presence in digital marketing and social media analytics by hiring senior domain leaders to handle these verticals, he added.
"In the last one year, we have added 7 or 8 senior people in aerospace, total engineering, embedded systems, medical systems and digital marketing," Sumantran added.
Defiance's engineering services vertical is now headed by Gajbir Singh, who has over thirty years of experience in the industry. Before joining Defiance, he worked in ISRO for more than two decades followed by CADES and Accenture.
In automotives, it has added emphasis on the aerospace engineering vertical, which is now headed by Arun Roy who has joined Defiance from the SAFRAN group.
Its aerospace vertical has now grown into a 100-member team with a focus on aerospace ODCs practice, and also has services operating out of Germany.
Likewise, building on its growth in the IT and analytics practice, Defiance has augmented its social and digital media practice by bringing in Sanjay Sahay, who has joined the firm from Infosys and is a recognised leader in this domain.
The Chennai-headquartered firm has incubated and set a growth plan for medical devices engineering vertical, which is headed by Nagendra Prasad, who joined from L&T with more than two decades of industrial experience.
Defiance is incubating the electronics engineering and embedded systems practice, which is headed by Venkateswarulu Andra who joined the firm from GE. He has more than 25 years' experience working with ISRO.
Its SAP captive business is headed by Kartik Iyengar, who joined the firm from Cap Gemini. He has worked previously with WIPRO.