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'Direct selling industry can touch Rs 64,500 crore by 2025'

In India, direct selling market is around 0.08% of the GDP at the moment, and hence has huge potential to grow

BS Reporter  |  Ahmedabad 

Once clear regulatory guidelines are in place, the industry has the potential to touch Rs 64,500 crore in by 2025, from a Rs 7,200 crore size now, felt industry experts here.

Talking at sidelines of the Federation of Indian Chambers of Commerce and Industry (FICCI), Rajandeep Singh, manager, strategy, strategy & operations, management consulting, said that countries with a thriving market, have market to ratio of 0.2 to 1.2 per cent. In India market is around 0.08 per cent of the at the moment, and hence has huge potential to grow.


Singh added, "Segments like wellness, cosmetics and personal care now dominate the Indian market. By 2025, we estimate that as consumer markets would grow, the disposable income of the Indian middle class would also grow by at least 2.5 times. People in these households would spend more on personal care and wellness products."

The industry in the country now engages around 5.8 million people who are involved as distributors or direct sellers. According to KPMG, this number could grow to 18 million direct sellers by 2025. Women form a significant chunk of direct sellers, and from a current 3.4 million women, their numbers could touch 10.6 million by 2025.

Rajat Banerji, co-chair, FICCI-Commmittee, said that the industry is waiting for changes in the regulatory framework that now governs companies, and once that comes in, industry has huge potential in India. "In countries like Mexico, which have similar socio-economic structures, with one-tenth of India's population, the size of the industry is at least eight times bigger," he said.

The Indian Association (IDSA) has already sought changes to the Prize Chits and Money Circulation Schemes (Banning) Act, 1978, and has urged the government to provide clarity in order to avoid misinterpretation.

The industry feels that the law in its current form is unable to distinguish between genuine from pyramid and ponzi schemes.

First Published: Sun, November 16 2014. 20:58 IST
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