Business Standard

Lemon Tree Hotels eyeing luxury sector

The company is in talks with two luxury brands in US and Asia which are not present in India yet to mark its entry in the luxury business

Ruchika Chitravanshi  |  New Delhi 4 April 

LemonTree hotel
LemonTree hotel

is planning to enter the segment. The company is talking with two brands in the US and Asia, which have no operations in the country, for its venture. will share the management fee with the partner brand.

“Many international brands want to enter India but they need someone who they can partner locally. We bring years of experience in the hospitality industry,” said Rattan Keswani, deputy managing director.



The hotel chain is planning to launch its own brand and has even finalised a name.

“We want to go up the ladder. We don’t want to give up our customer right when one becomes most productive to us, having progressed from our budget to upscale brand and ready for a product,” Keswani added.

Started by in 2002, the company runs 25 under Premier (upscale), (mid-market) and Red Fox (budget) brands.

The company claims to be the third largest hotel owner in India, with about 2,850 operating rooms and another 1,200 under development. Last year, the company, through subsidiary Fleur Hotels, and Dutch pension fund ABG had bought Inovoa and Resorts for Rs 64 crore. 

Inovoa owned and ran the Clarion hotel, a 78-room property, in Whitefield, Bangalore, which has now been rebranded as Hotel, Whitefield after the sale. has refurbished and upgraded it to a 130 room property by adding 52 new deluxe rooms to it.

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Lemon Tree Hotels eyeing luxury sector

The company is in talks with two luxury brands in US and Asia which are not present in India yet to mark its entry in the luxury business

The company is in talks with two luxury brands in US and Asia which are not present in India yet to mark its entry in the luxury business

is planning to enter the segment. The company is talking with two brands in the US and Asia, which have no operations in the country, for its venture. will share the management fee with the partner brand.

“Many international brands want to enter India but they need someone who they can partner locally. We bring years of experience in the hospitality industry,” said Rattan Keswani, deputy managing director.

The hotel chain is planning to launch its own brand and has even finalised a name.

“We want to go up the ladder. We don’t want to give up our customer right when one becomes most productive to us, having progressed from our budget to upscale brand and ready for a product,” Keswani added.

Started by in 2002, the company runs 25 under Premier (upscale), (mid-market) and Red Fox (budget) brands.

The company claims to be the third largest hotel owner in India, with about 2,850 operating rooms and another 1,200 under development. Last year, the company, through subsidiary Fleur Hotels, and Dutch pension fund ABG had bought Inovoa and Resorts for Rs 64 crore. 

Inovoa owned and ran the Clarion hotel, a 78-room property, in Whitefield, Bangalore, which has now been rebranded as Hotel, Whitefield after the sale. has refurbished and upgraded it to a 130 room property by adding 52 new deluxe rooms to it.

image
Business Standard
177 22

Lemon Tree Hotels eyeing luxury sector

The company is in talks with two luxury brands in US and Asia which are not present in India yet to mark its entry in the luxury business

is planning to enter the segment. The company is talking with two brands in the US and Asia, which have no operations in the country, for its venture. will share the management fee with the partner brand.

“Many international brands want to enter India but they need someone who they can partner locally. We bring years of experience in the hospitality industry,” said Rattan Keswani, deputy managing director.

The hotel chain is planning to launch its own brand and has even finalised a name.

“We want to go up the ladder. We don’t want to give up our customer right when one becomes most productive to us, having progressed from our budget to upscale brand and ready for a product,” Keswani added.

Started by in 2002, the company runs 25 under Premier (upscale), (mid-market) and Red Fox (budget) brands.

The company claims to be the third largest hotel owner in India, with about 2,850 operating rooms and another 1,200 under development. Last year, the company, through subsidiary Fleur Hotels, and Dutch pension fund ABG had bought Inovoa and Resorts for Rs 64 crore. 

Inovoa owned and ran the Clarion hotel, a 78-room property, in Whitefield, Bangalore, which has now been rebranded as Hotel, Whitefield after the sale. has refurbished and upgraded it to a 130 room property by adding 52 new deluxe rooms to it.

image
Business Standard
177 22

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