ALSO READBrick & mortar not seeing much impact Brick & mortar outlets to have their share despite consumer comfort in online buying: Willy J Kruh 150 start-ups and e-commerce firms to discuss success mantras at seminar E-commerce players bet on offline presence Valuation of e-commerce start-ups up by 167%
Redefining online shopping, spammart.com, a Hyderabad based start-up that intends to work as an aggregator for the brick and mortar retail outlets, is set to go live by February 2016.
"Working against the traditional norms of e-commerce, we want to work on technologies rather than services to integrate the shopping world with all the social buzz around it online in the virtual space", said Soham Acharya, co-founder and chief executive officer of Spammart.
Instead of destroying the structure of any town that has evolved over the years, we are hell-bent to retain it. Having made breakthrough in image processing and vehicle routing technologies spammart.com works on creating a social environment for buyers and sellers to interact with each other, he added.
The start-up, set to go live by February at Hyderabad, has raised $150,000 seed fund from angel investors in just a span of three months of its inception. It is in talk with investors for raising series-A fund soon.
Spammart is focused on bringing new technologies to make the online shopping interesting and enjoyable. Without extorting sellers through commission to facilitate them to build an online brand presence, this enterprise is working on development of artificial intelligence and predictive algorithms to power their revenue generation, said Acharya.
The online start up has already completed a dry run at Hyderabad. It has already taken 70 brick and mortar shops on board , aims to add 500 in next three months in Hyderabad. He said, two delivery vans can handle 500 orders per day and deliver goods. It plans to expand its operation to Bhubaneswar by March end.
"We have the API (application programme interface ) permission from Facebook, Twitter and Google plus. Any user logging in to Spammart allows us to access the data of the user by accessing the social networking platforms, Acharya said.
Seven graduates from Indian Institute of Technology (IITs ) and National Institutes of Technology (NITs) form the core team of the Spammart.
Our endeavour is to bring each and every aspect of city online, he added.
The start-up is currently advised and mentored by Bijay Sahoo ,director, Reliance, Pratyush Prasanna , former vice-president, Paytm and Sandip Das, former chief executive officer, Vodafone India.