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Poser over long-term yield of Jio's strategy

According to analysts, Jio's aim of getting large number of subscribers on to its network could face technological challenges

Moulishree Srivastava  |  Mumbai 

Reliance Jio may have brought a large number of customers on its network even before the formal launch of its 4G LTE service by offering three-month free data but analysts are sceptical that this strategy would yield long-term financial returns. According to some analysts, the disruptive pre-launch strategy, which has earned the ire of the incumbents in the sector making them to respond with similar offers, reveals the suppressed demand for data in the country. But, attracting customers with a free offer may not necessarily transform into financial gains. Convergence Catalyst, a ...

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Poser over long-term yield of Jio's strategy

According to analysts, Jio's aim of getting large number of subscribers on to its network could face technological challenges

According to analysts, Jio's aim of getting large number of subscribers on to its network could face technological challenges Reliance Jio may have brought a large number of customers on its network even before the formal launch of its 4G LTE service by offering three-month free data but analysts are sceptical that this strategy would yield long-term financial returns. According to some analysts, the disruptive pre-launch strategy, which has earned the ire of the incumbents in the sector making them to respond with similar offers, reveals the suppressed demand for data in the country. But, attracting customers with a free offer may not necessarily transform into financial gains. Convergence Catalyst, a ... image
Business Standard
177 22

Poser over long-term yield of Jio's strategy

According to analysts, Jio's aim of getting large number of subscribers on to its network could face technological challenges

Reliance Jio may have brought a large number of customers on its network even before the formal launch of its 4G LTE service by offering three-month free data but analysts are sceptical that this strategy would yield long-term financial returns. According to some analysts, the disruptive pre-launch strategy, which has earned the ire of the incumbents in the sector making them to respond with similar offers, reveals the suppressed demand for data in the country. But, attracting customers with a free offer may not necessarily transform into financial gains. Convergence Catalyst, a ...

image
Business Standard
177 22