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Goqii taps into Pokemon Go craze to create fitness awareness

Goqii has been organising events called Active Sundays for the last 18 months, wherein it invites people to join in for various fitness activities

Moulishree Srivastava  |  Mumbai 

Ahead of the launch of its fitness band early next month, fitness technology start-up GOQii is leveraging the Pokémon GO fever to create brand awareness. GOQii, a marketplace for fitness coaches providing personalised training programmes along with a wearable fitness tracker, has been organising events called Active Sundays for 18 months, wherein it invites people to take part in fitness activities. With the Pokémon GO craze catching up in India, the start-up has now decided to base the event on the game. Pokémon GO, which uses smartphones’ ...

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First Published: Mon, July 18 2016. 00:28 IST
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