American electronic music group Major Lazer is out with the video of "Know no better", featuring rapper-singer Travis Scott, singer Camila Cabello and hip-hop artiste Quavo. Its director Philip Andelman says the idea for the video started with a daydream.
"For me, Major Lazer is the ne plus ultra of dance music videos. It's always been a dream of mine to work with them and be included in their insane canon which is where the idea for the video started, with a daydream," Andelman said in a statement.
"I used to space out all through high school about being the sickest guitarist in the world to impress girls, but all I could play in real life was a quarter-speed version of Slash's solo from 'Sweet child O'mine'.
"I thought it could be fun to do a video that married a kid's daydream of being a Major Lazer backup dancer (i.e. the ultimate goal for any dancer out there) with the reality of quotidian a**-kickings and unbearable siblings," Andelman added about the video that released on Tuesday.
"Know no better", streamed more than 100 million times to date, is the title track from the band's new EP surprise-released last month.
The EP expands upon the group's global sound, taking inspiration from their travels to Pakistan, Cuba, South America, Africa and more while paying homage to their Caribbean roots.
"Know no better" finds the group collaborating with artistes from the world over who share their mission of "making the world smaller by making the party bigger", with appearances from singers Machel Montano and Busy Signal, rapper Sean Paul and more.
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