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Colgate may get its smile back

Competition pressure and note-ban impact easing

Sheetal Agarwal 

Colgate-Palmolive India seems to have weathered the storm arising from rising popularity of peers, mainly Patanjali Ayurved. As feared earlier, it has not lost significant market share to competition. While demonetisation (note ban) had shifted some focus away from its naturals offering, Cibaca Vedshakti, experts believe this product will only aid Colgate in safeguarding its market share in an increasingly competitive toothpastes’ category.   “While competition is not new to Colgate, we argue that No 2 (Hindustan Unilever) or No 3 (Dabur) market share companies are ...

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Colgate may get its smile back

Competition pressure and note-ban impact easing

Colgate-Palmolive India seems to have weathered the storm arising from rising popularity of peers, mainly Patanjali Ayurved. As feared earlier, it has not lost significant market share to competition. While demonetisation (note ban) had shifted some focus away from its naturals offering, Cibaca Vedshakti, experts believe this product will only aid Colgate in safeguarding its market share in an increasingly competitive toothpastes' category."While competition is not new to Colgate, we argue that No 2 (Hindustan Unilever) or No 3 (Dabur) market share companies are more at risk from rising competition," says Nitin Mathur, analyst at Jefferies. Colgate's strong lead over peers also provides comfort. In 2016, Colgate's market share stood at 55.4 per cent, much ahead of the next two peers that have market shares of about 20 per cent and 16 per cent. Colgate's market share has ranged 55-56 in the four quarters of 2016. Globally as well, Colgate has demonstrated its ability to protect its ... Colgate-Palmolive India seems to have weathered the storm arising from rising popularity of peers, mainly Patanjali Ayurved. As feared earlier, it has not lost significant market share to competition. While demonetisation (note ban) had shifted some focus away from its naturals offering, Cibaca Vedshakti, experts believe this product will only aid Colgate in safeguarding its market share in an increasingly competitive toothpastes’ category.   “While competition is not new to Colgate, we argue that No 2 (Hindustan Unilever) or No 3 (Dabur) market share companies are ... image
Business Standard
177 22

Colgate may get its smile back

Competition pressure and note-ban impact easing

Colgate-Palmolive India seems to have weathered the storm arising from rising popularity of peers, mainly Patanjali Ayurved. As feared earlier, it has not lost significant market share to competition. While demonetisation (note ban) had shifted some focus away from its naturals offering, Cibaca Vedshakti, experts believe this product will only aid Colgate in safeguarding its market share in an increasingly competitive toothpastes’ category.   “While competition is not new to Colgate, we argue that No 2 (Hindustan Unilever) or No 3 (Dabur) market share companies are ...

image
Business Standard
177 22