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Peter England enters Sri Lankan market

Press Trust of India  |  New Delhi 

Aditya Birla Fashion and Retail Ltd's clothing brand Peter today announced its foray into Sri Lankan market with an exclusive outlet in Colombo.

"Peter today announced its successful foray into .. Peter has successfully grown as one of the most popular Menswear brands in The brand is betting on the fastest growing retail sector in Sri Lanka," the company said in a statement.


Aditya Birla Fashion and Retail Ltd Business Head - Madura F&L Ashish Dikshit said: "Besides witnessing a growing retail market, the island country of is also very similar in nature to Indian market when it comes to Menswear fashion. We look forward to the foray contributing significantly to our growth and profitability in the years ahead."

The company has opened the outlet in partnership Sri Lanka's Softlogic Holdings. Peter is available in over 650 exclusive stores and 2,000 multi-brand outlets across more than 350 towns in

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, September 05 2016. 17:02 IST
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