Sony's chief executive pledged today to drag the embattled electronics giant out of a painful restructuring in the current fiscal year and pointed to high-definition technology as a possible saviour for its money-losing TV unit.
Kazuo Hirai made the comments as he unveiled Sony's newest turnaround strategy, just a week after the Japanese company posted a USD 1.26 billion annual loss.
Much of that red ink stemmed from costs tied to Sony's exit from the personal computer business, part of a wider shakeup that has seen layoffs and asset sales -- including its Manhattan headquarters for more than USD 1.0 billion.
Sony shares plunged in the wake of the shock loss -- it has now lost money in five of the last six years -- and followed news that the sprawling firm would not pay bonuses to senior executives for the third straight year.
Hirai, appointed in 2012 to resuscitate the company, has centred much of his attention on shaking up a troubled consumer electronics business, including Sony's money-losing television unit.
Speaking to reporters in Tokyo, he said: "We will complete the structural reform of our electronics business (in the fiscal year to March 2015), in order to transition Sony to a high profitability structure and deliver sustained growth."
He added that strong sales of 2K and 4K high-resolution TVs, which tend to have better profit margins than lower-end models, could help turn around the fortunes of the company's struggling television unit.
"In terms of products, high-end 4K products, high-end 2K products are popular," Hirai said.
"We expect there will be a strong product lineup in this fiscal year."
Hirai has repeatedly shrugged off pleas to abandon the television unit, which he insists remains central to Sony's core business.
The firm also rejected a call from a US hedge fund billionaire to spin off part of its profitable movie business, which includes a Hollywood studio.
TV losses narrowed in the past year to March as the management slashed costs, and Hirai said he expected it would post a profit this year.