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| Dell takes the SME path |
22-OCT-09 |
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In October last year, personal computer manufacturer Dell’s market share in the small and medium enterprises (SME) segment was just 3.2 per cent. |
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| Bagpiper punch for Diageo |
22-OCT-09 |
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United Spirits banks on its flagship brand to become the world's largest selling liquor company. |
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| Dell: Dell gets bigger |
06-OCT-09 |
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Dell’s acquisition of Perot System for $3.9 billion is being seen by most analysts as a strategic call. |
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| Back on track |
06-OCT-09 |
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Seven steps that helped CEAT turn around. |
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| Moving on |
06-OCT-09 |
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Top automotive component makers want to diversify to new markets. |
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| Liril woos the family |
01-OCT-09 |
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Stung by the sharp fall in the premium brand’s market share, Hindustan Unilever has dropped the girls to pitch for family intimacy. |
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| Idea bigger than money |
19-SEP-09 |
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Ask students of the Indian School of Business, who have gone through the ‘Make as Much as You Can,’ an out-of-the-class entrepreneurship module, and they will vouch that Rs 500 is enough. |
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| Cleaning up |
15-SEP-09 |
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Hindustan Unilever has entered the surface cleaning market with Cif. |
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| Nokia India: Voucher music |
01-SEP-09 |
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Nokia wants to find some method in the madness that is India’s promising mobile value-added services market with the launch of its Music Store service. |
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| Brand A-I: One too many |
27-JUL-09 |
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Air India dumped the Centaur logo three years after it was readjusted to point upwards; Indian Airlines changed its name to Indian just two years before its merger. |
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| Brand Bollywood |
21-JUL-09 |
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Singh is Kinng, produced by Vipul Shah for Rs 50 crore, was panned by reviewers. |
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| Swift business |
21-JUL-09 |
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It is not every day that Maruti Suzuki stops producing a model to replace it with a new car. |
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| HCL & Wipro: Heirs on top |
14-JUL-09 |
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In a move that’s being perceived as giving more power to their heirs, the promoters of two major IT powerhouses, Wipro and HCL, have elevated their kin to more responsible positions. |
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Content Guide
