Amway India to foray into premium skin care segment

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Amway India to foray into premium skin care segment

Ropes in Bollywood actress Diya Mirza as brand ambassador

Our Regional Bureau / Hyderabad February 09, 2005

The Rs 636-crore Amway India, a subsidiary of US-based $6.2-billion Amway Corp, is entering the premium skin care segment in India. It will be launching the ‘Attitude’ range of products that include cleansers, toners, moisturisers, face wash and sun screen lotions on February 16.

The Delhi-based direct-selling company, for the first time, has decided to have a brand ambassador for its product category, in the form of Bollywood actress and former Miss India (Asia-Pacific) Diya Mirza.

Addressing a press conference, William S Pinckney, managing director and chief executive officer, Amway India Enterprises, said, “At present, we do not intend to launch advertisements with Diya Mirza for our ‘Attitude’ range of products. She will, however, be our brand ambassador for our events and will also feature in our sales literature for a 12-month period.”

The agreement signed between Diya Mirza and Amway also has a renewable clause, he added. “We, however, do not rule out the aspect of advertising in mass media in the future,” Pinckney said.

The new products are being manufactured by a Hyderabad-based contract manufacturing company – Sarvotham Care Limited – that, according to Pinckney, is a key contract manufacturer for the company.

Amway is also associated with six other contract manufacturing companies in India. These products are being manufactured only for the Indian market and the company is not looking at distributing them abroad.

“In the skin care, the market for super-premium (Rs 65 crore) and premium category (Rs 325 crore) of skin care products are the fastest growing ones, compared to the mid-market (Rs 600 crore) and the mass-market ones (Rs 860 crore),” Pinckney said.

“In the super-premium category, we already have our ‘Artistry’ range of products. With ‘Attitude’, we are entering the premium category,” he added. Amway India, Pinckney added, is not looking at entering the mid-market and the mass-market segment.

“This year, we are also looking at launching new products in categories like nutrition and personal care for men,” Pinckney said. “Of the 450 products that we distribute worldwide, only 55 are sold in the Indian market. So we have many products to launch this year,” he added.

Amway India has so far invested Rs 151 crore in India and has around 48 offices and 4,00,000 active distributors for its products in personal care, home care, nutrition, wellness and cosmetics categories. It has its presence in 1,700 towns and cities in India.

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		Discussion Board / User Comments

October 02 , 2009 ,12:41 IST

my uncle been suffering from vitiligo for three years. the pach was 1st. time appear infinger back & then spread in legs & fingers of both hands. any product of amway he can use . please suggest me.

Reply

August 31 , 2009 ,00:49 IST

VERY NICE INFORMATION PROVIDED FROM FMCG COMP.PLEASE PROVIDE ME DETAILS OF NUtrilite product.

Reply



	Reply by Ravi:	October 05 , 2009 ,20:35 IST

	Hi there, Nutrilite has a range of food and dietary supplements that can help keep oneself free form the life style disaeses of today. I am not sure what are you looking for but if you communicate with me maybe I can help. No promise, but a sincere reply can be given on you querry. If aomeone has already written to you, pl get in touch with him/her. With best wishes

May 06 , 2009 ,17:44 IST

I am biju nair having a white paches(vitiligo)over eye lids, i had used trioxsaline usp tablets and lotion for it over 3 years. most of the paches had gone but paches of eye lid still not clear.one more thing is that is is not spearding.Now i am using whitecare cap,movax cap, type of medicine under doctor's supervision but not helping.If you have effectable products for curing it please inform me and way to buy it.

Reply

May 06 , 2009 ,14:02 IST

I am pinky have pigmentation on my face how to use your products. I have taken treatment about 8 years there is no effect.if it is efectable then tell me.

Reply



	Reply by aps:	November 06 , 2009 ,12:41 IST

	See the catalog of cosmetics from amway. You will get an idea which one to use.

May 03 , 2009 ,20:05 IST

I'VE USED UR PRODUCT FOR OILY SKIN(CLEANSER,TONER,MOISTURISER) AND IT DOES NOT WORK SO WELL SO PLEASE SUGGEST ME FOR A EFFECTIVE PRODUCT OF UR COMPANY.

Reply



	Reply by aps:	November 06 , 2009 ,12:40 IST

	Have u used OILY(CLEANSER,TONER,MOISTURISER) for ur skin ?



	Reply by ankit:	June 09 , 2009 ,11:34 IST

	go to the distribution centre near you and meet the trainer there or ask the person who has sold you to do the needful

April 27 , 2009 ,12:39 IST

Need briefly details about amway newly introduced products.

Reply



	Reply by jaganathan:	September 03 , 2009 ,21:58 IST

	plz contact me my mail amwayjagan@yahoo.com



	Reply by ankit:	June 09 , 2009 ,11:36 IST

	if you r in mumbai i can show you all of those in 30mins well the newly launched r the colour pencils for kajal in 3 shades

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