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Sarovar Hotels plans to raise Rs 100 crore
BS Reporter / Mumbai March 15, 2008
Sarovar Hotels and Resorts, the multi-brand hotel management company, is in talks with strategic investors to raise about Rs 75-100 crore to fund its expansion plans.
 
The company hopes to conclude a private placement of about 10 per cent of stake in three to six months.
 
Sarovar Hotels is India’s largest chain of hotels operating in the mid-market segment.
 
It operates 36 properties in India including, Hometel, and three, four and five-star hotels under the Sarovar brand, and is also the master franchiser for Carlson Hospitality Worldwide’s Park Plaza and Park Inn brands.
 
It has around 33 properties under various stages of development, which will all come up in about three years.
 
“We are planning an investment of Rs 350-400 crore in the next few years to expand our chain of budget hotels and we need funds for this,” said Anil Madhok, managing directors, Sarovar Hotels.
 
The company is also planning an initial public offer in two-three years.
 
Its current turnover is Rs 1,400 crore.
 
In 2006, Sarovar Hotels and Resorts placed 28 per cent stake with two private equity investors, Bessemer Venture Partners Trust, an affiliate of US-based Bessemer Venture Partners, and to New Vernon Private Equity for Rs 38 crore.
 
“The deal in 2006 was at a low value. But this time we are expecting a good deal because the market is booming and the company has grown,” Madhok said.
 
The company also plans to acquire a 250 room five-star hotel in a metro. “We have identified a property in a metro and the due diligence is on. We hope to close the deal in next couple of months,” Madhok said.
 
On Friday, Sarovar Hotels launched a boutique five-star hotel in Goregaon, suburban Mumbai, called the Grand Sarovar Premiere, which it has taken under management contract from Mumbai’s prominent real estate group the Balwa Group Enterprise.
 
Sarovar Hotels will also undertake the management of Balwa group’s other three hotels coming up in Mumbai.
 
The Grand Sarovar Premiere is Sarovar Hotels’ third property in Mumbai, after Hotel Marine Plaza and Park Plaza Royal Palms.

 
 
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