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Yahoo! India launches Glue Pages Beta
BS Reporter / Chennai/ Bangalore May 09, 2008

Yahoo! India, a global internet company, today announced the launch of a new concept for Yahoo India Search called Glue Pages Beta.

This new search experience collates and integrates the most relevant information from across the Web onto a single visual search results page.

Announcing the launch, here today, Pranesh Anthapur, chief operating officer, Yahoo India R&D said, "The new concept has been developed by the company's software engineers at the Bangalore campus and the Beta version is launched here for the first time ahead of other global markets."

Glue Pages Beta, which aggregates text, images, and video content, is available for select search terms across categories such as health, sports, entertainment, travel, technology and finance.

It saves time and helps eliminate guess work involved in clicking on multiple web links.

Designed to save time by offering a new way to find answers quickly, Glue Pages Beta is ideal for topics with broad coverage across a variety of information sources.

For example, a search for "diabetes" combines results from HowStuffWorks, Yahoo Groups, Yahoo Health, Yahoo Answers and blogs.

Results are displayed alongside classic Yahoo India Search results.

Users will also find links for other Glue Pages on topics related to their query.

Yahoo India will also explore various other ways to supplement algorithmically generated Glue Pages with topical pages built and maintained by local subject matter experts from the Internet community, said Sandeep Shrivastava, Director — Search, Yahoo India.

Anthapur added that Yahoo India will aim at generating revenues out of this new search concept through sponsored features and advertisements.

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