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| Ad Magnet reaches 11 million unique users worldwide | |
| Announcement / Corporate February 12, 2009, 20:06 IST | |
- Has accumulated more than 3 million unique users in India and more than 11.7 million unique users worldwide
- Is now serving ad impressions across more than 350 publishers both India and non-India based
- Ad Magnet clientele includes Corporates like Accenture, Citibank, Dell, Tata Tea, ICICI Bank, HDFC SLI, etc and also agencies like Interactive Avenues, Madison, Quasar, Mindshare, Ogilvy Neo, MecGlobal, etc.
Ad Magnet, the ad network launched by DGTL Media Pvt. Ltd. has achieved tremendous growth since it’s inception in April 2008. It has -
- Accumulated more than 3 million unique users in India which is 10% of all internet users in the country according to the December 2008 comScore Media Metrix report within the first 9 months.
- An aggregated global reach of more than 11.7 million unique users according to comScore’s Multi-Country report for December 2008
- It is now serving ad impressions across more than 350 publishers both India and non-India based
Ad Magnet helps leverage proprietary ad serving technology to aggregate billions of ad impressions across categories, create audience segments and help advertisers reach highly fragmented internet users.
Ratish Nair, co-founder of Ad Magnet, not surprised by the growth the ad network has achieved despite the weakening economy says’ “There is increased pressure to generate additional revenue on publishers, and sale of remnant inventory to ad networks ensures that publisher inventory is 100% filled. Ad Networks have thus become a life-line to some of the smaller publishers in India who cannot afford to hire and maintain a skilled and experienced ad sales team which Ad Magnet can provide.”
An Ad Network is an aggregator of multiple websites selling ad space which allow media buyers to reach large audiences easily through run-off-network placements. Ad Networks provide high reach among the internet audience.
Ad Magnet’s clientele include Corporates like Accenture, Citibank, Dell, Tata Tea, ICICI Bank, HDFC SLI, etc and also agencies like Interactive Avenues, Madison, Quasar, Mindshare, Ogilvy Neo, MecGlobal, etc. The top management predicts further growth on account of
- Uncertainty in the markets because of which more advertisers are looking at the digital medium because of its increased efficiency in terms of cost per unique contact versus Print and TV and this benefits ad networks
- Traditional portals can offer reach only within their respective sites Ad Magnet is a better placed network than traditional portals to meet advertiser ROI needs and can also reach across a huge cross-section of sites as well as consumers.
“We will continue to increase our publisher network to provide advertisers with more cost effective reach, to meet not just their ROI goals but also branding requirements. We will soon be announcing a number of additional properties and other exciting options for advertisers looking at either performance based activity or branding solutions,” further added Ratish.
About Ad Magnet
Launched in April 2008, Ad Magnet is a fourth generation ad network launched by DGTL Media Pvt. Ltd. Ad Magnet uses proprietary adaptive longitudinal algorithms which deliver higher revenues for publishers while meeting client ROI objectives via dynamic, real time optimization and self learning modules. Ad Magnet is backed by Sequoia Capital India.
Sequoia Capital India currently manages funds capitalized at close to US $1.8 billion and invests across venture, growth and late stage opportunities. It takes a long term view on investments and plays the role of an active, value added partner to entrepreneurs, business families and management teams. Over the last 8 years, Sequoia Capital India has invested in more than 50 Indian companies including Applabs, Bharti Telesoft, Café Coffee Day, Dr Lal Pathlabs, Edelweiss Capital, Firstsource, GVK Biosciences, Idea Cellular, Shaadi.com and SKS Microfinance. Sequoia Capital India operates out of offices in Bangalore, Mumbai and Silicon Valley.
Globally, Sequoia Capital has an unparalleled track record of partnering with entrepreneurs to create global market leaders. Sequoia Capital has been an early investor in companies such as Google, Cisco, Yahoo, YouTube, Oracle and Apple Computers. Sequoia Capital maintains dedicated teams in the US, China, India and Israel.
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