The Tata group has done yet another Nano — this time in the water purifier segment. Group company Tata Chemicals today launched a compact water purifier, called ‘Swach’, which means clean in Hindi.
Two variants of the purifier, priced at Rs 749 and Rs 999, will be available by the end of this month. Four other models would also be launched in the next six to 12 months.
“This opens up a completely new market,” Tata Chemicals MD R Mukundan said here today, after Tata Group Chairman Ratan Tata launched the product. He added the intention is to sell a million units over the next 12 months.
The total water purification market, including industrial, municipal and households, is pegged at around Rs 10,000 crore. However, the share of household water purifiers in this is minimal. The cheapest water purifier in the market at present is HUL’s Pureit and Eureka Forbes’ Aquasure, which cost Rs 2,000 each.
Competitors declined to comment on the issue, saying they need time to study the product before taking a view. Tata Chemicals said Swach complies with US Environmental Protection Agency standards and does not require running water, power or boiling. Each filter for the Tata Swach, which is packaged as a 19-litre, teal and white plastic box, has a lifespan of 3,000 litres — about enough to provide a family of five drinking water for a year.
The filter uses paddy husk ash as a matrix, bound with microscopic particles of silver to kill the bacteria that cause 80 per cent of waterborne diseases, executives said. Paddy husk ash has long been known for its cleansing properties, and India produces about 20 million tonnes of it a year.
The filter was designed in a Tata Consultancy Services lab, while the silver nanotechnology was added by Tata Chemicals. Titan, Tata’s watch subsidiary, made the precision machine tools to manufacture the filter.
The group’s agrochemical firm, Rallis India, will distribute the product. The farm services business, Tata Kisan Sansar, will also be roped in. Mukundan said the company has set up a production unit in Haldia, West Bengal, which has an initial production capacity of one million units per annum.
Tata Chemicals has had test runs of the product in 600 households in Uttar Pradesh, Orissa, Tamil Nadu and Maharashtra.
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I am a manager of a retail outlet at kumta(Karwar Dist.) of Karnataka state. I wish to get the dealership of tata swach. To which distributor should i contact? suggest me
Gururaja.p. 9379619002
Tata,
We are intrested in ur dealership in mira road, thane. please call me on 9867077672/9967397722/8080528878.
Thanks for your time.
Regards
Willam Das
juniser April 01 , 2010 ,16:22 IST
I am Intrested in Tata Water Purifier Dealrship for kolhapur district, please send all information and terms and conditions and contact me. Online Shopping.cell no.9657565201.
Sir,
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thank you.
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Regards
S.K.Mishra( 09839086718 )
I am Intrested in Tata Water Purifier Dealrship for Belgaum district, please send all information and terms and conditions and contact me.
Online Shopping
I AM INTERESTED IN TATA SWATCH WATER PURIFIER DISTRIBUTORSHIP AT(rajasthan)KINDLY SEND THE DETAILS AND REQUIREMENTS FOR IT. THANKING YOU AND AWAITING YOUR EARLY subhash m.b...9982470709$9828594986
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A to Z services
Pawan Jain
9897198460
4/146,Kishore Nagar,
Aligarh
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Regards,
VIPIN KUMAR(MBA)
09417059023
vipink336@gmail.com
We are Interested in taking distributorship in sales & service in Ferozepur Dist,Punjab-15216...Please guide me what is the method of applying. mob: 09930141543
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I AM INTERESTED IN TATA SWATCH WATER PURIFIER DEALERSHIP FOR KOLHAPUR DISTRICT (MAHARASHTRA). KINDLY ADVISE THE DETAILS AND REQUIREMENTS FOR IT. THANKING YOU AND AWAITING AN EARLIEST REPLY.my mobile no : 09822100744
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I am intersted to take Distibutionship of "Tata Swach" water Purifier For mumbai/indore I have experience to marketing in water purifier in "Eureka forbes Ltd' (Aqua Guard) and "moniba Ro System" fifteen years . Please send me details to my email anilshrivastava12@hotmail.com and cont. 09870076992
Interested in taking distributorship in sales & service at Rampur (U.P) & Haldwani (Uttranchal) please guide me what is the method of applying. mob: 09319068250 / 9412667866
Respected sir,
We are working in water purifiers sales & service for last 5 to 6 years in PUNE but in in this field we are working in bunglows, societies,standard areas,reputed complexes,apartments,etc. because the price of the water purifier is to high & many of them are not able to afford it ,but now when TATA has launched the purifier named as SWACH at afford rates every one will able to purchase it & WE will be able to work in every local areas in PUNE SO, I REQUEST YOU TO PLEASE WHAT IS THE METHOD OF APPLYING FOR distributorship IN SALES AND SERVICES IN PUNE.
THANKING YOU YOURS FAITHFULLY
NILESH POLE
OUR Email:-FINDAQUA@GMAIL.COM SAI.SERVICES105@GMAIL.COM
contact no. 09623803838/020-32338702.
iam working in water purifier field since last 7 years .i would like to have distributor ship for TATA Swach water purifier.i donot have any idea about the distributor ship
so plz inform me about the same
Amit Deshmukh (Pune) 9552210001 , 9823191857
Manish
I am intersted to take Distibutionship of "Tata Swach" water Purifier For
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Dear Sir,
i am from UP, Distt ETAH, and want dealership/ distributership of tata swap, kindly contact us on 9958994436 or let us know the person name where i can contact find deatails.
Content Guide
The total water purification market, including industrial, municipal and households, is pegged at around Rs 10,000 crore. However, the share of household water purifiers in this is minimal. The cheapest water purifier in the market at present is HUL’s Pureit and Eureka Forbes’ Aquasure, which cost Rs 2,000 each.
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