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Ashok Leyland's LCV gamble pays off with a little help from the pandemic

Its offering Bada Dost has helped in huge market share and volume gains

Nitin Seth, Ashok Leyland
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Nitin Seth, chief operating officer, Ashok Leyland

Shally Seth Mohile Mumbai
A decade back when Ashok Leyland partnered with Nissan Motor to enter the light commercial vehicle market as part of a strategy to de-risk itself from cyclical swings of the medium and heavy commercial segments, it was viewed with skepticism. The Hinduja Group flagship was a challenger in a segment that was the stronghold of Tata Motors and Mahindra & Mahindra.

But the company took the challenge head on and entered the market with the Dost, a sub 3.5 tonne small commercial vehicle in 2011. A decade later, encouraged by the brand taking great strides in the last mile connectivity

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First Published: Apr 22 2021 | 9:24 PM IST

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