Business Standard

Ashok Leyland's LCV gamble pays off with a little help from the pandemic

Its offering Bada Dost has helped in huge market share and volume gains

Nitin Seth, Ashok Leyland

Nitin Seth, chief operating officer, Ashok Leyland

Shally Seth Mohile Mumbai
A decade back when Ashok Leyland partnered with Nissan Motor to enter the light commercial vehicle market as part of a strategy to de-risk itself from cyclical swings of the medium and heavy commercial segments, it was viewed with skepticism. The Hinduja Group flagship was a challenger in a segment that was the stronghold of Tata Motors and Mahindra & Mahindra.

But the company took the challenge head on and entered the market with the Dost, a sub 3.5 tonne small commercial vehicle in 2011. A decade later, encouraged by the brand taking great strides in the last mile connectivity

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First Published: Apr 22 2021 | 9:24 PM IST

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