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The art of going glocal

Two Tuck School professors produce a deeply researched book of case studies to show what works and what doesnt when MNCs tweak products for emerging markets

Govindraj Ethiraj 

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The art of going glocal
Two Tuck School professors produce a deeply researched book of case studies to show what works and what doesn

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First Published: Sat, June 02 2012. 00:39 IST

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