The art of going glocal
Two Tuck School professors produce a deeply researched book of case studies to show what works and what doesnt when MNCs tweak products for emerging markets
>
| The art of going glocal |
| Two Tuck School professors produce a deeply researched book of case studies to show what works and what doesn |
Don't miss the most important news and views of the day. Get them on our Telegram channel
First Published: Jun 02 2012 | 12:39 AM IST