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| The art of going glocal |
| Two Tuck School professors produce a deeply researched book of case studies to show what works and what doesn |
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The art of going glocal
Two Tuck School professors produce a deeply researched book of case studies to show what works and what doesnt when MNCs tweak products for emerging markets
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First Published: Jun 02 2012 | 12:39 AM IST
