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Hyundai to launch two new products every year

BSMotoring Desk 

South Korean automaker Hyundai aims to launch two new products every year, expanding its footprint across the country to offer customers, products and services "beyond their expectations."

Young Key Koo, managing director, Hyundai Motor India Ltd, said in Chennai on Friday that the company would also open more global dealer space identity (GDSI) and digital showrooms, automated workshops, and introduce 'Experience Hyundai' programmes for brand and product, sponsorships.

Koo was speaking at the commencement of the company's 20th foundation day celebrations in Chennai. He announced Hyundai's vision of attaining "market leadership position in the Indian automobile market," and becoming the "most beloved and trusted auto brand in India."

HMIL, India's second largest car manufacturer and largest exporter laid the foundation for its factory in India on May 6, 1996 and began operations on September 1998 by commissioning its first integrated car manufacturing plant outside Korea in Sriperumbudur near Chennai.

It became a trend setter from day one by introducing contemporary products based on advanced technology. The iconic tallboy 'Santro' was the first car in India to be based on the MPFI engine as against the then prevailing carburetor based engines favoured by competition.

HMIL's state-of-the- art manufacturing facility is being upgraded and automated periodically. Currently, the investments stand at $3.1 billion with vendor investment at $1.5 billion.

As part of the yearlong celebrations, HMIL also launched a new logo to illustrate its 20 years of success and togetherness in India.

Source : BS Motoring

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First Published: Sat, May 07 2016. 12:28 IST