Inflation is affecting consumer spending and advertisers say they will now spend only on media which gives them the highest measurable returns.

<tr><td><p class='TableClas'></p><P class='TableClas'><DIV CLASS=rightDiv><script language="JavaScript">
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		<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
		</script> </DIV><p class='TableClas'>Advertisers are increasingly turning to the internet as the return on spending can be tracked accurately. A Ficci-PwC report pegs the online advertising market in 2008 at Rs 420 crore and predicts it will touch Rs 1,100 crore by 2011.
</p><p class='TableClas'>Nokia India, for instance, has been running big campaigns like Millan of the Villains and 

Advertisers warm up to online spend

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