The Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) which owns and markets dairy products under the brand Amul has received the AIMA - R K Swamy High Performance Brand Award for the year 2013.
All India Management Association (AIMA), the national apex body of management profession in the country. Every year, to recognize excellence in Management, Entrepreneurship and Leadership, AIMA confers Awards on distinguished professional and organisations who have made outstanding contribution.
For the year 2013, Srinivasan Swamy, jury chairman & past president, AIMA alongwith other corporate leaders unanimously decided to bestow award on brand "Amul" of GCMMF. which is the largest food products marketing organisation of the country with an annual turnover of Rs .13,735 crore during the year 2012-13.
GCMMF has successfully used commercial marketing to enrich the lives of millions of farmers. It has achieved market leadership in all the categories that it operates be it pouch milk, butter, cheese, ghee, ice cream reflecting the consumer confidence brand "Amul" enjoys, felt the jury members.
R S Sodhi, managing director, GCMMF said "Our brand Amul has shown tremendous growth and growing at the rate of 20 per cent CAGR since last five years. For the current year, we are expected to grow at 30 per cent and would reach turnover of Rs . 18,000 crore".
The award will be presented during AIMA's 58th Foundation Day and National Management Day, scheduled to be held on February 21 at New Delhi.
