Apollo Life to reach 10 million Indians by 2015

To achieve this through integrated health offerings and by making its preventive health approach more pro-active

Apollo Life, an initiative of the Apollo Hospitals Group, is planning to expand its operations and reach 10 million people through its preventive healthcare approach by 2015.

"We aim to touch more than 10 million Indians over the next three years and one million over the next 12 months through our integrated health offerings and by making our preventive health approach more pro-active," said Upasna Kamineni, executive director, Apollo Life, and granddaughter of Group's chairman C Prathap Reddy.

Born as a concept to promote well-being and a disease-free life in India in 2004 from the vision of group chairman Prathap Reddy, Apollo Life now has become a full-fledged entity. It spreads awareness on preventive healthcare by conducting wellness programmes across the country and runs a 'B-Positive' health magazine.

 

According to reports, India is expected to have the largest cardiovascular disease burden in the world by 2020 between the age group of 30 and 69 years, reflecting its loss in terms of losing potentially productive years.

"The country is fast emerging as a diabetes capital of the world. We are also seeing increasing instances of cardiac diseases afflicting the younger demography and people in their mid-thirties facing risk against lifestyle induced diseases. In this context, we are taking up initiatives to create awareness at large scale," she said.

So far, it has partnered with more than 600 corporate houses including Tata, PepsiCo, Tech Mahindra and HSBC, covering more than 2,29,000 employees through its specially-designed foodie-junkie programme, be aware programme and executive health connect, etc.

It has recently launched its first 'Wellness Centre' in Hyderabad to increase workplace productivity through fitness among corporate employees. The centre, spread across 25,000 sft, is a stand alone facility which offers gym, spa, outdoor sports and clinical services. "The company has plans to set up more wellness centres across the country, but nothing has been finalised yet," she added.