With its eyes set on the rural market in Saurashtra, Bajaj Auto Ltd on Thursday rolled out its new Boxer 150 cc variant in Rajkot by announcing its intention of achieving a sale of 4000 bikes every month. The auto giant has launched this new offering in keeping with the demands of the rural market.
“We are aiming to achieve a sale 4000 boxer bikes every month in Gujarat. This new bike is especially designed for rural and small town areas and so we are currently focussing on buyers from the rural areas,” said Manish Khatav, zonal manager, Bajaj Auto Ltd speaking at the occasion.
He further added that currently Bajaj Auto’s market share in Gujarat was about 30-33 per cent and with this new launch, the company is expecting to capture about 40 per cent market share in the state by the end of this fiscal.
“With good monsoons, the rural economy is doing well and also with recruitments in urban cities on a high, we are expecting a good demand for the all new Boxer as it is a fuel efficient bike,” said Khatav.
