Bajaj Inks Auto Finance Deal With Icici

Bajaj Auto today announced a tie-up with ICICI as its preferred financier for two-wheelers loans. The alliance will give ICICI access to Bajaj's vast dealership network, spread across 140 Indian cities, and is expected to increase Bajaj's finance sales volumes.

As part of the tie-up, ICICI will, in the first phase of the rollout, operate through Bajaj's dealerships in 110 cities. In the second phase, it will cover another 140 cities. The plans are more extensive than the presence of Bajaj Auto Finance, an associate company of the Bajaj group, which thus far offers consumer finance in 65 cities.

Following the tie-up with ICICI, Bajaj will leverage "through both Bajaj Auto Finance as well as ICICI in the key markets".

 

Sanjiv Bajaj, vice president (finance), Bajaj Auto said, "Through this tie-up, we hope to make the vehicle buying process faster and simpler. Our aim is to provide easy financing by ICICI to our customers across the country through Bajaj dealerships."