BigBasket establishes presence in 18 tier-2 and 3 cities across India

The expansion of BigBasket's coverage is also taking place in the form of Fresho stores, the physical retail outlets established by the company

Online supermarket player BigBasket announced that it has expanded its pan-India coverage in the last one year, and is now delivering in 18 new Tier-2 and 3 cities. The company records over 7 million customers orders per month and the demand has considerably gone up in the post-Covid scenario.

These new cities include Bhubaneswar, Guwahati, Jamshedpur, Anand, Rajkot, Ambala, Tiruvallur, Chengalpattu, Raipur, Bhilai, Allahabad, Kota, Kakinada, Nashik, Kolhapur, Rajahmundry, Amravati and Tumkur.

There has been a change in consumer buying behaviour during the Covid-19 pandemic. The shift is more marked in Tier-2 and 3 cities with people choosing to order