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BMW to drive new '5 Series' to India in 2010 to push volumes

Pranjal Bhuyan/PTI  |  Munich 

I / Munich March 17, 2010, 16:30 IST

German luxury car maker today said it will bring the latest version of its sedan '5 Series' to India this year in order to drive volumes and ward off increasing competition from compatriots -- Mercedes and Audi.

"The refreshed 5 Series will be launched globally later this month and we intend to launch it in India within 2010.

The price is yet to be decided for the India market," Global Director (Marketing and Planning) Markus Schram said here.

He said while the 5 Series will mainly compete with Mercedes' E Class, "wants to set a new trend in the luxury car segment with this series in India".

"The new car will be aimed at driving volumes in the Indian market," Schram said, adding, "The main intention is to maintain momentum in the Indian market against our rival from Stuttgart (Mercedes) and Ingolstadt (Audi)."

Schram, however, declined to comment on variants of the new refreshed series, but said "our portfolio will be strong".

In 2009, BMW overtook Mercedes as the numero uno luxury carmaker in the Indian market with sales of 3,619 units against 3,247 units of the rival.

Announcing the company's annual results, BMW AG Chairman said, "We plan to grow our sales again in China, Brazil and India in the current year."

First Published: Wed, March 17 2010. 16:30 IST