The acquisition includes transfer of all key assets to BookMyShow.com along with all the existing cinema partnerships under the Ticketgreen brand, the company said in a release.
Ticketgreen.com offers a range of services like providing information and ticket booking facilities on various entertainment options.
Ashish Hemrajani, Founder and CEO, BookMyShow.com, said, “Acquiring Ticketgreen.com is a part of our expansion strategy to grow our footprint in the South Indian market. This region being one of the most tech-savvy markets in India, offers a huge potential for e-commerce. The acquisition has strengthened our market presence and provided the requisite local resources and talent pool to expand our presence further into Tier II and Tier III cities in South India.”
Ticketgreen.com has partnership with over 100 cinemas in South India and sells over 1 lakh tickets per month, the company said. BookMyShow.com had recently raised funds worth Rs 100 crores from Accel Partners.
With this acquisition, it aims to strengthen its presence in the South Indian market. BookMyShow.com currently sells tickets for over 350 cinemas in more than 150 cities across India and manages more than 1000 events a year as exclusive ticketing partners.
As part of this acquisition, the current employee base of Ticketgreen will be folded into BookMyShow.com and will contribute towards strengthening BookMyShow.com’s portfolio in South India, the company added.