Colgate Palmolive India net up 18 % to Rs 71.9 cr

Colgate has maintained its leadership position, achieving a 11.5 per cent volume increase over the same quarter of the previous year, led by a 10.9 per cent growth in its core toothpaste category.

The company's toothbrush category witnessed a volume growth of 32 per cent in the current quarter, increasing its market share to 37.2 per cent for the January-May 2008 period. In the toothpowder category, the company increased its market share to 45.9 per cent for the January-May 2008 period.

 

The company continued to invest in its equity and brand building activities with the advertising and sales promotion expenditure at Rs 69.3 crore, a jump of 32 per cent over the same quarter last year.