DQ Entertainment ( International) Limited (DQE), an entertainment production and distribution company, has launched two YouTube channels- Power Kids and Tiny Toonz- as a part of its new digital media strategy.
The channels have been created in association with YouTube certified multi-channel network, Whacked Out! Media (WOM). Besides acting as a strategic digital media partner for YouTube, WOM will support DQE to brand and monetise its library of animated property and mobile games globally, the company stated in a communique to the BSE on Thursday.
Powerkids will showcase animated content for children aged five and above while Tiny Toonz will be aimed at younger children. DQE is also planning to launch its content and games on other digital platforms including Google play store, Amazon and iTunes.
With the internet increasingly developing as a parallel medium of content distribution to linear television broadcast, DQE said it had formulated a digital strategy to exploit its library of children's animated content. The plan was to target all platforms including apps, tablets, smartphones, social media and YouTube.
Apart from the existing library of titles such as The Jungle Book, Peter Pan, Lassie, Iron Man, Robin Hood and Casper, DQE plans to expand its portfolio with 'made for online' educational entertainment content to attract children and parents alike.
“Having established our footprint globally, DQE is perfectly positioned to leverage our extensive resources and content library of this high growth sector of the entertainment industry. We hope this will help us reach wider global audiences,” said DQE chairman and chief executive officer, Tapaas Chakravarti.
WOM managing director, Ramakrishna Veerapaneni, was hopeful DQE digital world would become the ultimate destination for cartoons, games and fun content for kids.