Mumbai-based Dream Theatre today said it has signed a licensing agreement with global sports entertainment firm WWE International to launch WWE branded merchandise such as apparel, bags and accessories in India.
"We are delighted to partner with WWE and reach out to its superb fan base in India. WWE is immensely popular with fans of all ages and this partnership greatly fortifies Dream Theatre's portfolio," Theatre Private Ltd Founder and CEO Jiggy George said in a statement.
Dream Theatre, which owns exclusive licensing rights for popular characters like Superman and Batman in India, said it will launch WWE products across apparel, bags, stationery, gifts and novelties lines.
The products will be available in retail chain stores across the country including Lifestyle, Shoppers Stop, Hamleys, Pantaloons, Central, Crossword, More, Hypercity, Lilliput and others, it added.
"The tremendous demand for official WWE product from our huge Indian fan base has been driven by having such highly rated television programming on Ten Sports over the last decade," WWE International Executive Vice-President Andrew Whitaker said.
With nine hours of WWE programming broadcast each week on Ten Sports, WWE Superstars, Divas and Hall Of Famers can be seen on more than 68 million homes across the country.
