)
Dream Theatre, the Mumbai-based brand management and licensing enterprise, has got the rights from Pacific Licensing Studio (PLS), FIFA’s appointed licensing agent for South East Asia, for selling FIFA’s licensed merchandise collection in India.
Acting as PLS’s sub-agent, Dream Theatre will roll out the licensed merchandise collection, which include accessories, footwear, sporting goods; back to school supplies, stationery, home furnishing, eyewear and computer accessories among others. The merchandise collection will be available in retail outlets across the country.
Jiggy George, founder and CEO, Dream Theatre, said, “Football is gaining popularity in India and the FIFA World Cup is an epic event! We are proud to be associated with FIFA. We are looking forward to unveiling a fantastic merchandise program which will dovetail with the event.”
